Top Ads on Urban Society

Urban Society Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Urban Society has been advertising and marketing on Facebook for many years. And Urban Society has placed 86 of ads on the Facebook platform in the last month. In the past few years,Urban Society has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Urban Society on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Urban Society. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Urban Society.

BigSpy

1.Urban Society Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Urban Society  Urban Society  Urban Society
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Urban Society Marketing Objectives Analysis: 

Urban Society has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Urban Society best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Urban Society Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Future Windbreaker  Urban Society Premium Techwear & Street Fashion 
Ad Copy Text  ???? You left these behind?! Grab 'em now and get 15% OFF! Use the code 'SUMMER' at tcheckout!  Like this? ???? Grab it during our SUMMER SALE and SAVE 15% with the code: SUMMER  The Latest in Techwear & Japanese Street Fashion! Gear Up Now ➡️ urbansociety.co
Link Description  N/A  N/A  N/A
Website Link  shopurbansociety.com  shopurbansociety.com  urbansociety.co
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 96  82  85
Like 0  0  3007

Urban Society Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Urban Society Top 1 ads got 0 likes. Urban Society uses a sentence with the finishing touch title: “Future Windbreaker”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Urban Society shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Urban Society should continue to optimize the ad content.

3.Urban Society Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-10-2020-06-17  2020-06-10-2020-06-13  2020-03-20-2020-05-23
Landing Page Link  https://shopurbansociety.com/products/loca-windbreaker?variant=7109900369966&fbclid=IwAR0GGto7vn6cO6diwDCBR3PgZEZAC4bKxK14ORghRmpS01idYrp5qWTpSVQ  https://shopurbansociety.com/products/calisto-windbreaker?variant=7559823097902&fbclid=IwAR15FNF3INOmRpHuyPjSCrR_wJoob6XYJAhu1AZXeXEmi0ID4tYsvzErWA4   https://urbansociety.co/?fbclid=IwAR0E5BLHp3OkdNsxVo2TznzHGNcDgfI66qCFz_BZMa1h2i25Mc6M5BCdIFU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Urban Society are successful.

Urban Society Creative Analysis: 

Urban Society placed a Carousel ad in 2020-06-10-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Urban Society Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Danish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Urban Society has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Urban Society Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-17  2020-06-10-2020-06-13  2020-03-20-2020-05-23
During  8 days  4 days 65 days 
Like  0  0  3007
Share  0  0  1180
Comment  0  0  435

Advertising effectiveness is a direct manifestation of advertising. Urban Society ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Urban Society, helping Urban Society to grasp the ad data more clearly.