Top Ads on Urban Shoes

Urban Shoes Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Urban Shoes has been advertising and marketing on Facebook for many years. And Urban Shoes has placed 91 of ads on the Facebook platform in the last month. In the past few years,Urban Shoes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Urban Shoes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Urban Shoes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Urban Shoes.

BigSpy

1.Urban Shoes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Urban Shoes  Urban Shoes  Urban Shoes
Page Categories  Footwear Store  Footwear Store  Footwear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Urban Shoes Marketing Objectives Analysis: 

Urban Shoes has been operating in Footwear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Urban Shoes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Urban Shoes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Urban Shoes  Urban Shoes Urban Shoes 
Ad Copy Text  Nutzen Sie unsere 3x2 in Turnschuhen! https://urbanshoes.es/de Seien Sie einzigartig und sehen Sie ...  Get now 3x2 in sneakers! https://urbanshoes.es Be unique and see the latest fashion with our footwe...  Get now 3x2 in sneakers! https://urbanshoes.es Be unique and see the latest fashion with our footwe...
Link Description  N/A  N/A  N/A
Website Link  urbanshoes.es  urbanshoes.es  urbanshoes.es
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 182  135  135
Like 1  25  895

Urban Shoes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Urban Shoes Top 1 ads got 1 likes. Urban Shoes uses a sentence with the finishing touch title: “Urban Shoes”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Urban Shoes shared 182 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Urban Shoes should continue to optimize the ad content.

3.Urban Shoes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-29-2020-06-18  2020-03-18-2020-06-13  2020-03-18-2020-06-13
Landing Page Link  https://urbanshoes.es/es/  https://urbanshoes.es/es/   https://urbanshoes.es/es/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Urban Shoes are successful.

Urban Shoes Creative Analysis: 

Urban Shoes placed a Video ad in 2020-03-29-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Urban Shoes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,Poland,Croatia...  N/A  Croatia
Language  Indonesian  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Urban Shoes has the best conversion in Romania,Poland,Croatia..., and can advertise more in Romania,Poland,Croatia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Urban Shoes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-29-2020-06-18  2020-03-18-2020-06-13  2020-03-18-2020-06-13
During  82 days  88 days 88 days 
Like  1  25  895
Share  1  2  213
Comment  0  0  43

Advertising effectiveness is a direct manifestation of advertising. Urban Shoes ‘s Top 1 ad received 1 likes, 1 shares, 0 comments in just 82 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Urban Shoes, helping Urban Shoes to grasp the ad data more clearly.