Top Ads on Urban Planet

Urban Planet Background Introduction:

¡Tráelos a Urban Planet y saltarán de emoción! Un parque de camas elásticas donde los niñ@s se divierten y practican deporte. ¡Reserva aquí su cumple!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Urban Planet has been advertising and marketing on Facebook for many years. And Urban Planet has placed 68 of ads on the Facebook platform in the last month. In the past few years,Urban Planet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Urban Planet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Urban Planet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Urban Planet.


1.Urban Planet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Urban Planet  Urban Planet  Urban Planet
Page Categories  Fast Food Restaurant  Fast Food Restaurant  Fast Food Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Urban Planet Marketing Objectives Analysis: 

Urban Planet has been operating in Fast Food Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Urban Planet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Urban Planet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A #freedelivery 
Ad Copy Text  Planet delivery - Ușor de ales în fiecare zi! ???? livrarea este gratuită ajungem la tine în...  no setting  La Planet găsești burgerii & bucățile tale preferate de pui fără taxă de livrare! Ușor de...
Link Description  Sandwichuri Meniuri Boxes & Buckets Pui & Gustari Cartofi Sosuri Deserturi Bauturi Cafea  Sandwichuri Meniuri Boxes & Buckets Pui & Gustari Cartofi Sosuri Deserturi Bauturi Cafea  
Website Link
Text Word Count 142  0  239
Like 14  0  22

Urban Planet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Urban Planet Top 1 ads got 14 likes. Urban Planet uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Urban Planet shared 142 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Urban Planet should continue to optimize the ad content.

3.Urban Planet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-12  2020-06-01-2020-06-04  2020-05-18-2020-05-30
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Urban Planet are successful.

Urban Planet Creative Analysis: 

Urban Planet placed a Image ad in 2020-06-01-2020-06-12, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Urban Planet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  Romania
Language  Romanian  Romanian  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Urban Planet has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Urban Planet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-12  2020-06-01-2020-06-04  2020-05-18-2020-05-30
During  12 days  4 days 13 days 
Like  14  0  22
Share  4  0  7
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Urban Planet ‘s Top 1 ad received 14 likes, 4 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Urban Planet, helping Urban Planet to grasp the ad data more clearly.