Top Ads on Urban & Hawk

Urban & Hawk Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Urban & Hawk has been advertising and marketing on Facebook for many years. And Urban & Hawk has placed 34 of ads on the Facebook platform in the last month. In the past few years,Urban & Hawk has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Urban & Hawk on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Urban & Hawk. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Urban & Hawk.

BigSpy

1.Urban & Hawk Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Urban & Hawk  Urban & Hawk  Urban & Hawk
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Urban & Hawk Marketing Objectives Analysis: 

Urban & Hawk has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Urban & Hawk best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Urban & Hawk Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Urban & Hawk  Urban & Hawk Urban & Hawk 
Ad Copy Text  You Might Regret Not Getting This Yellow Anchor For Your Next Camping Trip! ️ The unique Yellow A...  This Pest-Free Heaven Lets You Chill In Nature Without The Disturbance Of Insects! ???? The Pest-Fr...  This Camping Tent Setup Automatically In 3 Seconds! ️ The 3 Secs Tent uses an advanced hydraulic ...
Link Description  N/A  N/A  N/A
Website Link  urbanandhawk.com  urbanandhawk.com  urbanandhawk.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 743  462  466
Like 3  31  29

Urban & Hawk Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Urban & Hawk Top 1 ads got 3 likes. Urban & Hawk uses a sentence with the finishing touch title: “Urban & Hawk”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Urban & Hawk shared 743 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Urban & Hawk should continue to optimize the ad content.

3.Urban & Hawk Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-17  2020-06-15-2020-06-16  2020-05-27-2020-05-28
Landing Page Link  https://urbanandhawk.com/products/yellow-anchor?fbaid=23844868752330247&utm_term=OM_23844868752330247_  https://urbanandhawk.com/products/pest-free-heaven?fbaid=23844861478800247&utm_term=OM_23844861478800247_   https://urbanandhawk.com/3-Secs-Tent?fbaid=23844739211150247&utm_term=OM_23844739211150247_

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Urban & Hawk are successful.

Urban & Hawk Creative Analysis: 

Urban & Hawk placed a Video ad in 2020-06-16-2020-06-17, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Urban & Hawk Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan  Malaysia  Pakistan
Language  Indonesian  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Urban & Hawk has the best conversion in Pakistan, and can advertise more in Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Urban & Hawk Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-06-15-2020-06-16  2020-05-27-2020-05-28
During  2 days  2 days 2 days 
Like  3  31  29
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Urban & Hawk ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Urban & Hawk, helping Urban & Hawk to grasp the ad data more clearly.