Top Ads on Upwork
Upwork Background Introduction:
Upwork, the world’s largest freelancing website, makes it easier to get work done—anytime, anywhere.
Upwork has been advertising and marketing on Facebook for many years. And Upwork has placed 526 of ads on the Facebook platform in the last month. In the past few years,Upwork has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Upwork on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Upwork. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Upwork.
1.Upwork Top 3 Ads Basic Understanding
|Page Categories||Business Service||Business Service||Business Service|
Upwork Marketing Objectives Analysis:
Upwork has been operating in Business Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Upwork best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Upwork Top 3 Ads Content Display
|Ad Headline||Find the skills you need||Hire remote talent||Make it happen with Upwork.|
|Ad Copy Text||Get help with critical projects at this critical time. Find remote tech professionals with in-demand...||Upwork offers experienced remote professionals who can handle all of your e-commerce service needs.||Build a shortlist of pros from our global talent pool in minutes.|
|Link Description||N/A||Tackle e-commerce today||Post a job for free.|
|Text Word Count||118||99||65|
Upwork Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Upwork Top 1 ads got 5 likes. Upwork uses a sentence with the finishing touch title: “Find the skills you need”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Upwork shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Upwork should continue to optimize the ad content.
3.Upwork Top 3 Ads Creative Selection
|Landing Page Link||https://www.upwork.com/ppc/landing/?var=reg-hero&utm_source=facebook&utm_medium=social-paid&utm_campaign=Paid_Social-FB-Marketplace-L1_WMSD-Retargeting&utm_content=VNP_WMSD_60Day&fbclid=IwAR2MROkqpPeS4PRTtuxsJ-lLC-7mZ_dEMYk1nzqgwjoDuTtZBSokRUlElVk||https://www.upwork.com/ppc/ecommerce||https://www.upwork.com/ppc/landing/?var=reg-hero|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Upwork are successful.
Upwork Creative Analysis:
Upwork placed a Carousel ad in 2020-04-28-2020-06-18, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Upwork Top 3 Ads Audience Analysis:
Upwork has the best conversion in N/A, and can advertise more in N/A in the future.
5.Upwork Top 3 Ads Performance Display
|During||52 days||1 days||47 days|
Advertising effectiveness is a direct manifestation of advertising. Upwork ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 52 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Upwork, helping Upwork to grasp the ad data more clearly.