Top Ads on Upstart

Upstart Background Introduction:

A smarter loan. You earned it. Upstart is an online lending platform that uses data to bring together high potential borrowers and investors.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Upstart has been advertising and marketing on Facebook for many years. And Upstart has placed 88 of ads on the Facebook platform in the last month. In the past few years,Upstart has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Upstart on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Upstart. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Upstart.

BigSpy

1.Upstart Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Upstart  Upstart  Upstart
Page Categories  Local Business  Internet Marketing Service  Internet Marketing Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  woocommerce  woocommerce

Upstart Marketing Objectives Analysis: 

Upstart has been operating in Local Business for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Upstart best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Upstart Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Currently Enrolling in Utah  Digital Marketing Agency Digital Marketing Agency 
Ad Copy Text  Want your child to be light years ahead of their peers in Kindergarten? Waterford UPSTART is a fre...  no setting  no setting
Link Description  Register Your Child Now for Waterford UPSTART    
Website Link  bit.ly  www.upstartdigitalmarketingagency.in  www.upstartdigitalmarketingagency.in
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 322  0  0
Like 8  0  0

Upstart Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Upstart Top 1 ads got 8 likes. Upstart uses a sentence with the finishing touch title: “Currently Enrolling in Utah”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Upstart shared 322 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Upstart should continue to optimize the ad content.

3.Upstart Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-01-2020-06-18  2020-05-02-2020-06-15  2020-05-02-2020-06-15
Landing Page Link  https://www.waterfordupstart.org/summer-learning-path/?utm_source=Facebook+Summer+Learning+Path+Eng+Sp+2020  https://www.upstartdigitalmarketingagency.in/   https://www.upstartdigitalmarketingagency.in/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Upstart are successful.

Upstart Creative Analysis: 

Upstart placed a Video ad in 2020-06-01-2020-06-18, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Upstart Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  India  India
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Upstart has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Upstart Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-18  2020-05-02-2020-06-15  2020-05-02-2020-06-15
During  18 days  45 days 45 days 
Like  8  0  0
Share  0  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Upstart ‘s Top 1 ad received 8 likes, 0 shares, 1 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Upstart, helping Upstart to grasp the ad data more clearly.