Top Ads on Up Banking

Up Banking Background Introduction:

Up gives you super powered banking. Up is a clever way to organise your finances, freeing you up to do the things you love. Our super powers are constantly evolving with the latest tech.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Up Banking has been advertising and marketing on Facebook for many years. And Up Banking has placed 41 of ads on the Facebook platform in the last month. In the past few years,Up Banking has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Up Banking on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Up Banking. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Up Banking.


1.Up Banking Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Up Banking  Up Banking  Up Banking
Page Categories  Product/Service  Franchising Service  Franchising Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Up Banking Marketing Objectives Analysis: 

Up Banking has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Up Banking best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Up Banking Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dodge Late Fees  MailPlus Express – SWITCH & SAVE and get there faster MailPlus Express – SWITCH & SAVE and get there faster 
Ad Copy Text  Get on top of your payments, subscriptions and bills with Up. Upcoming learns your regular charges, ...  Save on time and the cost of postal delivery. Despite these difficult times, MailPlus delivers on a...  Save on time and the cost of postal delivery. Despite these difficult times, MailPlus delivers on a...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 172  381  411
Like 4  0  4

Up Banking Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Up Banking Top 1 ads got 4 likes. Up Banking uses a sentence with the finishing touch title: “Dodge Late Fees”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Up Banking shared 172 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Up Banking should continue to optimize the ad content.

3.Up Banking Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-14-2020-06-18  2020-06-11-2020-06-16  2020-05-21-2020-06-10
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Up Banking are successful.

Up Banking Creative Analysis: 

Up Banking placed a Video ad in 2020-06-14-2020-06-18, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Up Banking Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Up Banking has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Up Banking Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-06-11-2020-06-16  2020-05-21-2020-06-10
During  5 days  6 days 21 days 
Like  4  0  4
Share  0  0  5
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Up Banking ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Up Banking, helping Up Banking to grasp the ad data more clearly.