Top Ads on UofCanada

UofCanada Background Introduction:

The University of Canada brings world class Canadian post-secondary education to Egypt

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UofCanada has been advertising and marketing on Facebook for many years. And UofCanada has placed 58 of ads on the Facebook platform in the last month. In the past few years,UofCanada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UofCanada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UofCanada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UofCanada.

BigSpy

1.UofCanada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UofCanada  UofCanada  UofCanada
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UofCanada Marketing Objectives Analysis: 

UofCanada has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UofCanada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UofCanada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get This Offer And Apply Now!  Start Your Higher Education Journey Now! Start Your Higher Education Journey Now! 
Ad Copy Text  Your learning adventure at Universities of Canada in Egypt starts now. Reserve your spot as one of ...  The ultimate Canadian experience awaits you when you join our university as a Canadian Diploma stude...  Make the world a better place! Studying Arts gives a lifetime advantage. An Arts degree offers stud...
Link Description  Get the Early Admission Discount of 1,500 CAD for The Undergraduate Programs, Valid Until June 30th! Apply Now! #EarlyAdmission #discount #scholarship  Universities of Canada in Egypt  Graduate with a Globally Accredited Canadian Degree in Sustainable Design Engineering, Science, Business, and Arts.
Website Link  offers.uofcanada.edu.eg  offers.uofcanada.edu.eg  offers.uofcanada.edu.eg
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 228  347  730
Like 378  84  20

UofCanada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UofCanada Top 1 ads got 378 likes. UofCanada uses a sentence with the finishing touch title: “Get This Offer And Apply Now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UofCanada shared 228 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UofCanada should continue to optimize the ad content.

3.UofCanada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-20  2020-06-12-2020-06-20  2020-06-11-2020-06-19
Landing Page Link  https://offers.uofcanada.edu.eg/fall-2020  https://offers.uofcanada.edu.eg/fall-2020?fbclid=IwAR1PISzQZmdVCGP5btNj1h-km1hV-wO6YWmRonv4w4kQ4y6TDMR7c4yiujo   https://offers.uofcanada.edu.eg/fall-2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UofCanada are successful.

UofCanada Creative Analysis: 

UofCanada placed a Image ad in 2020-06-11-2020-06-20, and got 378 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UofCanada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt,Oman,Italy  Egypt  Egypt,Canada,Saudi Arabia...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UofCanada has the best conversion in Egypt,Oman,Italy, and can advertise more in Egypt,Oman,Italy in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UofCanada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-06-12-2020-06-20  2020-06-11-2020-06-19
During  10 days  9 days 9 days 
Like  378  84  20
Share  1  0  1
Comment  16  0  0

Advertising effectiveness is a direct manifestation of advertising. UofCanada ‘s Top 1 ad received 378 likes, 1 shares, 16 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UofCanada, helping UofCanada to grasp the ad data more clearly.