Top Ads on Universum Career Test

Universum Career Test Background Introduction:

We identify your career type, match you with optimal employers and show how you compare to your peers on salary and career goals!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Universum Career Test has been advertising and marketing on Facebook for many years. And Universum Career Test has placed 224 of ads on the Facebook platform in the last month. In the past few years,Universum Career Test has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Universum Career Test on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Universum Career Test. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Universum Career Test.


1.Universum Career Test Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Universum Career Test  Universum Career Test  Universum Career Test
Page Categories  Community  Community  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Universum Career Test Marketing Objectives Analysis: 

Universum Career Test has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Universum Career Test best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Universum Career Test Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Har du en grad ved UiS?  N/A CareerTest 
Ad Copy Text  Test: Finn ut hvilken lønn du kan forvente!  no setting  no setting
Link Description  Svar på spørsmål om deg selv, dine mål i karrieren og din foretrukne arbeidsgiver.  N/A  Svara på frågor om dig själv, dina målsättningar och de förväntningar du har på din framtida karriär och arbetsgivare.
Website Link
Text Word Count 44  0  0
Like 0  0  0

Universum Career Test Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Universum Career Test Top 1 ads got 0 likes. Universum Career Test uses a sentence with the finishing touch title: “Har du en grad ved UiS?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Universum Career Test shared 44 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Universum Career Test should continue to optimize the ad content.

3.Universum Career Test Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-24-2020-05-26  2020-05-12-2020-05-15  2020-04-27-2020-05-15
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Universum Career Test are successful.

Universum Career Test Creative Analysis: 

Universum Career Test placed a Image ad in 2020-05-24-2020-05-26, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Universum Career Test Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Norway  N/A  N/A
Language  Norwegian  N/A  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Universum Career Test has the best conversion in Norway, and can advertise more in Norway in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Universum Career Test Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-05-26  2020-05-12-2020-05-15  2020-04-27-2020-05-15
During  3 days  4 days 19 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Universum Career Test ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Universum Career Test, helping Universum Career Test to grasp the ad data more clearly.