Top Ads on University of Wisconsin-Madison

University of Wisconsin-Madison Background Introduction:

The official Facebook page for the University of Wisconsin–Madison. Community standards: https://www.wisc.edu/social-media-statement/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of Wisconsin-Madison has been advertising and marketing on Facebook for many years. And University of Wisconsin-Madison has placed 52 of ads on the Facebook platform in the last month. In the past few years,University of Wisconsin-Madison has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of Wisconsin-Madison on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of Wisconsin-Madison. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of Wisconsin-Madison.

BigSpy

1.University of Wisconsin-Madison Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of Wisconsin-Madison  University of Wisconsin-Madison  University of Wisconsin-Madison
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

University of Wisconsin-Madison Marketing Objectives Analysis: 

University of Wisconsin-Madison has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of Wisconsin-Madison best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of Wisconsin-Madison Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Graduate online engineering degrees from UW–Madison  UW–Madison Engineering Programs to drive discovery 
Ad Copy Text  8 engineering master’s programs online that lead to a more rewarding career. Industry focused and ...  Change gears or start a new career with data- and design-centered programs. Prepare for today’s in...  Let your creativity jumpstart your career. Data- and design-centered graduate programs fit your way ...
Link Description  N/A  N/A  N/A
Website Link  pdc.wisc.edu  pdc.wisc.edu  pdc.wisc.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 109  116  112
Like 320  5  11

University of Wisconsin-Madison Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of Wisconsin-Madison Top 1 ads got 320 likes. University of Wisconsin-Madison uses a sentence with the finishing touch title: “Graduate online engineering degrees from UW–Madison”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of Wisconsin-Madison shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of Wisconsin-Madison should continue to optimize the ad content.

3.University of Wisconsin-Madison Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-01-2020-06-18  2020-05-19-2020-06-18  2020-05-19-2020-06-16
Landing Page Link  https://pdc.wisc.edu/engineering-professional-development/?utm_source=facebook&utm_medium=cpc&utm_campaign=aycepd_social&utm_content=epd_vendi_fb_carousel_refresh_data_analytics  https://pdc.wisc.edu/info-th/?utm_source=facebook&utm_medium=cpc&utm_campaign=aycinfo_social&utm_content=info_vendi_fb_carousel_career_changer   https://pdc.wisc.edu/info-th/?utm_source=facebook&utm_medium=cpc&utm_campaign=aycinfo_social&utm_content=info_vendi_fb_animated_recent_grad

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of Wisconsin-Madison are successful.

University of Wisconsin-Madison Creative Analysis: 

University of Wisconsin-Madison placed a Carousel ad in 2020-06-01-2020-06-18, and got 320 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of Wisconsin-Madison Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia,Morocco,Egypt...  Morocco,Egypt,United States...  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of Wisconsin-Madison has the best conversion in Australia,Morocco,Egypt..., and can advertise more in Australia,Morocco,Egypt... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of Wisconsin-Madison Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-18  2020-05-19-2020-06-18  2020-05-19-2020-06-16
During  18 days  31 days 29 days 
Like  320  5  11
Share  19  1  2
Comment  18  0  0

Advertising effectiveness is a direct manifestation of advertising. University of Wisconsin-Madison ‘s Top 1 ad received 320 likes, 19 shares, 18 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of Wisconsin-Madison, helping University of Wisconsin-Madison to grasp the ad data more clearly.