Top Ads on University of Waikato

University of Waikato Background Introduction:

This is the official Facebook Page of the University of Waikato in Hamilton, New Zealand www.waikato.ac.nz.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of Waikato has been advertising and marketing on Facebook for many years. And University of Waikato has placed 79 of ads on the Facebook platform in the last month. In the past few years,University of Waikato has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of Waikato on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of Waikato. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of Waikato.

BigSpy

1.University of Waikato Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of Waikato  University of Waikato  University of Waikato
Page Categories  College & University  College & University  Sports Club
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

University of Waikato Marketing Objectives Analysis: 

University of Waikato has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of Waikato best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of Waikato Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join us in July  Register for an info session NZ HSL Championship 
Ad Copy Text  Te reo Māori is seen an asset in any profession and will open doors into many careers. At Waikato w...  Need to understand more about University Study? Register your interest in one of our drop-in informa...  The NZ High School League of Legends Championship is now underway! It is not too late to sign up and...
Link Description  Nōna te ao  N/A  League underway! Register online now
Website Link  www.waikato.ac.nz  www.waikato.ac.nz  www.waikato.ac.nz
CTA  APPLY_NOW  BOOK_TRAVEL  SIGN_UP
Text Word Count 310  472  206
Like 40  0  27

University of Waikato Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of Waikato Top 1 ads got 40 likes. University of Waikato uses a sentence with the finishing touch title: “Join us in July”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of Waikato shared 310 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of Waikato should continue to optimize the ad content.

3.University of Waikato Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-02-2020-06-18  2020-06-15-2020-06-18  2020-06-03-2020-06-18
Landing Page Link  https://www.waikato.ac.nz/study/campaigns/maori-and-indigenous-studies?utm_source=facebook&utm_medium=image&utm_content=uow_1175_fb_fmis_tui&utm_campaign=2020_b_sem_fmis  https://www.waikato.ac.nz/study/key-university-dates/information-sessions/?utm_source=facebook&utm_medium=video&utm_content=uow_1175_info_sessions_tga&utm_campaign=2020_b_sem_info_sessions&fbclid=IwAR2z38gV4fRrLLPLeclAjK1587jrauE5DIIMUAIbeZOHRRQmNQC7gWXUEJg   https://www.waikato.ac.nz/campaigns/nz-high-school-league-of-legends-championship?utm_source=facebook&utm_medium=newsfeed&utm_content=influencers_june&utm_campaign=nz_hsl&fbclid=IwAR26PmYSyV0Jj6L5Lyw-laSPNODW-Q1HTCgeWFQlv-xkBRKq1q062blv3Hk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of Waikato are successful.

University of Waikato Creative Analysis: 

University of Waikato placed a Image ad in 2020-06-02-2020-06-18, and got 40 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of Waikato Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of Waikato has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of Waikato Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-18  2020-06-15-2020-06-18  2020-06-03-2020-06-18
During  17 days  4 days 16 days 
Like  40  0  27
Share  2  0  3
Comment  1  0  14

Advertising effectiveness is a direct manifestation of advertising. University of Waikato ‘s Top 1 ad received 40 likes, 2 shares, 1 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of Waikato, helping University of Waikato to grasp the ad data more clearly.