Top Ads on University of Surrey International Study Centre

University of Surrey International Study Centre Background Introduction:

The University of Surrey International Study Centre offers a supportive environment for international students, to help them adjust into life in the UK.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of Surrey International Study Centre has been advertising and marketing on Facebook for many years. And University of Surrey International Study Centre has placed 171 of ads on the Facebook platform in the last month. In the past few years,University of Surrey International Study Centre has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of Surrey International Study Centre on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of Surrey International Study Centre. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of Surrey International Study Centre.

BigSpy

1.University of Surrey International Study Centre Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of Surrey International Study Centre  University of Surrey International Study Centre  University of Surrey International Study Centre
Page Categories  Community College  Community College  Community College
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

University of Surrey International Study Centre Marketing Objectives Analysis: 

University of Surrey International Study Centre has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of Surrey International Study Centre best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of Surrey International Study Centre Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Study at Surrey ISC  Study at Surrey ISC Want to study at a leading UK university? 
Ad Copy Text  Start your journey studying online at the International Study Centre and join us on campus when you ...  Start your journey studying online at the International Study Centre and join us on campus when you ...  Start your journey studying online at the International Study Centre and join us on campus when you ...
Link Description  We'll get you where you want to be  N/A  University of Surrey is a Top 20 UK University
Website Link  isc.surrey.ac.uk  isc.surrey.ac.uk  isc.surrey.ac.uk
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 157  157  157
Like 795  157  32

University of Surrey International Study Centre Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of Surrey International Study Centre Top 1 ads got 795 likes. University of Surrey International Study Centre uses a sentence with the finishing touch title: “Study at Surrey ISC”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of Surrey International Study Centre shared 157 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of Surrey International Study Centre should continue to optimize the ad content.

3.University of Surrey International Study Centre Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-05-29-2020-06-18  2020-05-31-2020-06-18  2020-05-29-2020-06-17
Landing Page Link  http://isc.surrey.ac.uk/pathways  http://isc.surrey.ac.uk/pathways   https://isc.surrey.ac.uk/pathways?ch=fb&cc=2020_LG_FB_Q2Update-India&cid=SG_Facebook&lc=0&tc=0&cl=UKUNSY&utm_source=facebook&utm_medium=cpc&utm_content=Ad_3&utm_campaign=2020_LG_FB_Q2Update-India&fbclid=IwAR3X937L-NLkAPhgVnH2zAZI4sEanKw7bIz4BKHbdnZWsgJjqMDZtP57TJE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of Surrey International Study Centre are successful.

University of Surrey International Study Centre Creative Analysis: 

University of Surrey International Study Centre placed a Image ad in 2020-05-29-2020-06-18, and got 795 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of Surrey International Study Centre Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jordan,United States  Egypt,India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of Surrey International Study Centre has the best conversion in Jordan,United States, and can advertise more in Jordan,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of Surrey International Study Centre Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-18  2020-05-31-2020-06-18  2020-05-29-2020-06-17
During  21 days  19 days 20 days 
Like  795  157  32
Share  3  1  0
Comment  6  4  1

Advertising effectiveness is a direct manifestation of advertising. University of Surrey International Study Centre ‘s Top 1 ad received 795 likes, 3 shares, 6 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of Surrey International Study Centre, helping University of Surrey International Study Centre to grasp the ad data more clearly.