Top Ads on University of Birmingham

University of Birmingham Background Introduction:

Established in 1900, we've been challenging and developing great minds for more than a century.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of Birmingham has been advertising and marketing on Facebook for many years. And University of Birmingham has placed 137 of ads on the Facebook platform in the last month. In the past few years,University of Birmingham has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of Birmingham on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of Birmingham. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of Birmingham.

BigSpy

1.University of Birmingham Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of Birmingham  University of Birmingham  University of Birmingham
Page Categories  College & University  Community College  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

University of Birmingham Marketing Objectives Analysis: 

University of Birmingham has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of Birmingham best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of Birmingham Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MEng Computer Science and Engineering  University of Birmingham Dubai Scholarships available 
Ad Copy Text  Gain a world-class degree at a global top 100 university in the dynamic city of Dubai.  Stand out from the crowd in a competitive job market with a degree from a world top 100 university. ...  Gain a world-class degree at a global top 100 university in the dynamic city of Dubai.
Link Description  Register your interest  N/A  Register your interest
Website Link  www.birmingham.ac.uk  www.birmingham.ac.uk  www.birmingham.ac.uk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 86  145  86
Like 1  7  3

University of Birmingham Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of Birmingham Top 1 ads got 1 likes. University of Birmingham uses a sentence with the finishing touch title: “MEng Computer Science and Engineering”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of Birmingham shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of Birmingham should continue to optimize the ad content.

3.University of Birmingham Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-02-09-2020-06-20  2020-06-15-2020-06-18  2020-02-09-2020-06-17
Landing Page Link  https://www.birmingham.ac.uk/dubai/campaigns/eps/comp-sci-software-ug-2020.aspx?utm_source=facebook&utm_medium=newsfeed&utm_campaign=11530-Software-Engineering-UAE&utm_content=image&fbclid=IwAR3TtrfbVo35Q3gK1y3rT26B8CBiCOILOZpmN90DEDT7xTE0rEkG4FnAgs8  https://www.birmingham.ac.uk/dubai/campaigns/Crunch/Employability-and-Careers.aspx?utm_source=facebook&utm_medium=newsfeed&utm_campaign=26006_UoB_Dubai_Employability_2020&fbclid=IwAR092JxHZmid0UyHzgZS-eM3P1Z32UAUkErrIlXIMLVYbbINssVVyA6xVag   https://www.birmingham.ac.uk/dubai/campaigns/eps/comp-sci-software-ug-2020.aspx?utm_source=facebook&utm_medium=newsfeed&utm_campaign=11530-Software-Engineering-UAE&utm_content=video

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of Birmingham are successful.

University of Birmingham Creative Analysis: 

University of Birmingham placed a Image ad in 2020-02-09-2020-06-20, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of Birmingham Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates  United Arab Emirates  United Arab Emirates
Language  German  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of Birmingham has the best conversion in United Arab Emirates, and can advertise more in United Arab Emirates in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of Birmingham Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-09-2020-06-20  2020-06-15-2020-06-18  2020-02-09-2020-06-17
During  133 days  4 days 130 days 
Like  1  7  3
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. University of Birmingham ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 133 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of Birmingham, helping University of Birmingham to grasp the ad data more clearly.