Top Ads on University of Tasmania

University of Tasmania Background Introduction:

UTAS is a top 10 Australian University. As the only university based in Tasmania, UTAS has a unique and distinctive position, nationally and internationally and a long-standing reputation for excellence in learning, teaching and research.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of Tasmania has been advertising and marketing on Facebook for many years. And University of Tasmania has placed 130 of ads on the Facebook platform in the last month. In the past few years,University of Tasmania has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of Tasmania on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of Tasmania. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of Tasmania.

BigSpy

1.University of Tasmania Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of Tasmania  University of Tasmania  University of Tasmania
Page Categories  College & University  College & University  Community College
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

University of Tasmania Marketing Objectives Analysis: 

University of Tasmania has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of Tasmania best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of Tasmania Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Study online in 2020  Study online in 2020 Free Online Course 
Ad Copy Text  Be inspired, informed and supported by the best of Tasmania (Australia) – wherever you are in the ...  Be inspired, informed and supported by the best of Tasmania (Australia) – wherever you are in the ...  Understanding Dementia Free Massive Open Online Course (MOOC). Enrolments are now open. Visit https...
Link Description  Apply now to start in July.  Apply now to start in July.  Wicking Dementia Research & Education Centre
Website Link  www.utas.edu.au  www.utas.edu.au  mooc.utas.edu.au
CTA  LEARN_MORE  LEARN_MORE  SIGN_UP
Text Word Count 168  168  145
Like 934  888  128

University of Tasmania Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of Tasmania Top 1 ads got 934 likes. University of Tasmania uses a sentence with the finishing touch title: “Study online in 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of Tasmania shared 168 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of Tasmania should continue to optimize the ad content.

3.University of Tasmania Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-17-2020-06-20  2020-06-16-2020-06-19  2020-06-10-2020-06-16
Landing Page Link  https://www.utas.edu.au/online?utm_source=facebook&utm_medium=social&utm_campaign=sem+2+online+blitz&utm_term=2020&utm_content=East+Asia&fbclid=IwAR2ReK57lwUQ87kMIlaKPhWAtA_-inmJzxM3Cyluh-vnsFqvMjg3vOE50xA  https://www.utas.edu.au/online?utm_source=facebook&utm_medium=social&utm_campaign=sem%202%20online%20blitz&utm_term=2020&utm_content=South%20Asia   https://mooc.utas.edu.au/course/21?fbclid=IwAR1dsH5R7gtgDdb4Z9Th7lRDM1c6-tq7rae14aPDne1nOf4oyEmDAhmVN-U

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of Tasmania are successful.

University of Tasmania Creative Analysis: 

University of Tasmania placed a Video ad in 2020-06-17-2020-06-20, and got 934 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of Tasmania Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nepal  Sri Lanka,Bangladesh  New Zealand
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of Tasmania has the best conversion in Nepal, and can advertise more in Nepal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of Tasmania Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-16-2020-06-19  2020-06-10-2020-06-16
During  4 days  4 days 7 days 
Like  934  888  128
Share  9  10  45
Comment  3  11  20

Advertising effectiveness is a direct manifestation of advertising. University of Tasmania ‘s Top 1 ad received 934 likes, 9 shares, 3 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of Tasmania, helping University of Tasmania to grasp the ad data more clearly.