Top Ads on University of Sussex International Study Centre

University of Sussex International Study Centre Background Introduction:

At Sussex University International Study Centre, we help international students prepare for and progress onto UK university degrees.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of Sussex International Study Centre has been advertising and marketing on Facebook for many years. And University of Sussex International Study Centre has placed 229 of ads on the Facebook platform in the last month. In the past few years,University of Sussex International Study Centre has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of Sussex International Study Centre on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of Sussex International Study Centre. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of Sussex International Study Centre.

BigSpy

1.University of Sussex International Study Centre Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of Sussex International Study Centre  University of Sussex International Study Centre  University of Sussex International Study Centre
Page Categories  Community College  Community College  Community College
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

University of Sussex International Study Centre Marketing Objectives Analysis: 

University of Sussex International Study Centre has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of Sussex International Study Centre best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of Sussex International Study Centre Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Want to study at a top UK university?  Want to study at a top UK university? 21 day money back satisfaction offer 
Ad Copy Text  Succeed in the world with our university preparatory programme. Apply now and start your programme o...  Succeed in the world with our university preparatory programme. Apply now and start your programme o...  Succeed in the world with our university preparatory programme. Apply now and start your programme o...
Link Description  Sussex is just 9 minutes by train from Brighton.  Sussex is just 9 minutes by train from Brighton.  N/A
Website Link  isc.sussex.ac.uk  isc.sussex.ac.uk  isc.sussex.ac.uk
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 106  106  106
Like 3  99  173

University of Sussex International Study Centre Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of Sussex International Study Centre Top 1 ads got 3 likes. University of Sussex International Study Centre uses a sentence with the finishing touch title: “Want to study at a top UK university?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of Sussex International Study Centre shared 106 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of Sussex International Study Centre should continue to optimize the ad content.

3.University of Sussex International Study Centre Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-08-2020-06-19  2020-06-10-2020-06-18  2020-06-08-2020-06-18
Landing Page Link  https://isc.sussex.ac.uk/pathways-to-study  https://isc.sussex.ac.uk/pathways-to-study?ch=fb&cc=2020_CO_FB_Q2Update&cid=SG_Facebook&lc=0&tc=0&cl=UKUNSX&utm_source=facebook&utm_medium=cpc&utm_content=Ad_1&utm_campaign=2020_CO_FB_Q2Update&fbclid=IwAR3qTmmHaYd32DzEZjqjUQIMrH0HHAEmKyFGE-sKDui2DBPsksqCMxk5WVM   https://isc.sussex.ac.uk/pathways-to-study?ch=fb&cc=2020_CO_FB_Q2Update&cid=SG_Facebook&lc=0&tc=0&cl=UKUNSX&utm_source=facebook&utm_medium=cpc&utm_content=Ad_1&utm_campaign=2020_CO_FB_Q2Update

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of Sussex International Study Centre are successful.

University of Sussex International Study Centre Creative Analysis: 

University of Sussex International Study Centre placed a Carousel ad in 2020-06-08-2020-06-19, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of Sussex International Study Centre Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jordan  Pakistan,India  Jordan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of Sussex International Study Centre has the best conversion in Jordan, and can advertise more in Jordan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of Sussex International Study Centre Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-19  2020-06-10-2020-06-18  2020-06-08-2020-06-18
During  12 days  9 days 11 days 
Like  3  99  173
Share  0  1  4
Comment  0  3  3

Advertising effectiveness is a direct manifestation of advertising. University of Sussex International Study Centre ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of Sussex International Study Centre, helping University of Sussex International Study Centre to grasp the ad data more clearly.