Top Ads on University of Phoenix

University of Phoenix Background Introduction:

Welcome to the official University of Phoenix Facebook page. We invite you to connect with your fellow students and alumni network. Show your Phoenix pride!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of Phoenix has been advertising and marketing on Facebook for many years. And University of Phoenix has placed 237 of ads on the Facebook platform in the last month. In the past few years,University of Phoenix has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of Phoenix on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of Phoenix. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of Phoenix.

BigSpy

1.University of Phoenix Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of Phoenix  University of Phoenix  University of Phoenix
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

University of Phoenix Marketing Objectives Analysis: 

University of Phoenix has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of Phoenix best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of Phoenix Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Learn to lead in nursing  First in Family Get personalized support. 
Ad Copy Text  One 6-week course at a time. Train for leadership in nursing without losing your lifestyle  Alumna Vanessa A. knows the value of mentorship. It was her parents who motivated her to be the firs...  Gain 1-on-1 tutoring, career coaching, and networking opportunities.
Link Description  Earn your MSN online  Alumna Vanessa A. knows the value of mentorship. It was her parents who motivated her to be the first in the family to earn a degree! While she was in school, Vanessa depended on her university advisors for advice, guidance and inspiration along the way. She knows excellence takes a village and the strongest of us rely on our support system. She says, “Education is truly the way to success, and with perseverance it is attainable.” Keep persevering, Vanessa! #FirstInTheFamily . : Vanessa A. (MSP, ’19)  Be a name, not a number.
Website Link  ad.doubleclick.net  www.facebook.com  ad.doubleclick.net
CTA  APPLY_NOW    APPLY_NOW
Text Word Count 90  511  68
Like 133  1653  160

University of Phoenix Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of Phoenix Top 1 ads got 133 likes. University of Phoenix uses a sentence with the finishing touch title: “Learn to lead in nursing”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of Phoenix shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of Phoenix should continue to optimize the ad content.

3.University of Phoenix Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-21-2020-06-18  2020-06-14-2020-06-17  2020-03-30-2020-06-17
Landing Page Link  https://ad.doubleclick.net/ddm/clk/460117743;265143565;f  https://www.facebook.com/universityofphoenix/?refid=28&_ft_=adid.6175148353046:qid.6839573531400242679:mf_story_key.9063332586621791664:is_sponsored.1:ei.AI@AQLVUXWvPALPnMM7_RAJ6oe7fBSitmUhO3vSz3zoVZID6VKAmpOOzqg3qXQ26BPj-g7bUXeG5ydbHyELcxyGQXFy:top_level_post_id.10158152086051049:content_owner_id_new.42149076048:page_id.42149076048:src.22:photo_id.10158152086051049:story_location.5:story_attachment_style.photo:view_time.1592461888:filter.h_nor:tds_flgs.3:actrs.42149076048:page_insights.%7B%2242149076048%22:%7B%22page_id%22:42149076048,%22page_id_type%22:%22page%22,%22actor_id%22:42149076048,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1592218802,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B10158152086051049%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:42149076048,%22page_id%22:42149076048,%22post_id%22:10158152086051049,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://ad.doubleclick.net/ddm/clk/463448502;268775091;q

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of Phoenix are successful.

University of Phoenix Creative Analysis: 

University of Phoenix placed a Image ad in 2020-04-21-2020-06-18, and got 133 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of Phoenix Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of Phoenix has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of Phoenix Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-06-18  2020-06-14-2020-06-17  2020-03-30-2020-06-17
During  59 days  4 days 80 days 
Like  133  1653  160
Share  15  39  14
Comment  3  49  6

Advertising effectiveness is a direct manifestation of advertising. University of Phoenix ‘s Top 1 ad received 133 likes, 15 shares, 3 comments in just 59 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of Phoenix, helping University of Phoenix to grasp the ad data more clearly.