Top Ads on University of London

University of London Background Introduction:

The University of London is a federation of 17 member institutions and 9 research institutes. Since 1858, the University of London has been delivering distance and flexible learning worldwide, making it an internationally recognised leader in its field.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of London has been advertising and marketing on Facebook for many years. And University of London has placed 650 of ads on the Facebook platform in the last month. In the past few years,University of London has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of London on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of London. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of London.

BigSpy

1.University of London Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of London  University of London  University of London
Page Categories  College & University  College & University  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

University of London Marketing Objectives Analysis: 

University of London has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of London best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of London Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Find your place here  Virtual Open Day 27 June - Join us A University of London Degree, Designed by LSE 
Ad Copy Text  UAL is Europe’s largest specialist art and design university. Discover your perfect degree in art,...  Find out where City can take you by meeting our academics, career service and alumni  There’s still time to apply. Start earning a world-class BSc Data Science and Business Analytics o...
Link Description  Take a look at our list of courses with undergraduate places available for 2020/21 and find out if there's a course for you. The courses below have places available for UK and EU applicants.  Our Virtual Open Day is a great chance to explore the courses we offer  Long regarded as a distance learning pioneer, the University of London — which has instructed more than 50,000 distance learning students — offers online undergraduate degree programmes with academic direction from the London School of Economics and Political Science (LSE). A world-leading socia...
Website Link  www.arts.ac.uk  www.city.ac.uk  requestinfo.onlinecourses.london.ac.uk
CTA  LEARN_MORE  BOOK_TRAVEL  LEARN_MORE
Text Word Count 193  84  125
Like 79  3333  5

University of London Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of London Top 1 ads got 79 likes. University of London uses a sentence with the finishing touch title: “Find your place here”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of London shared 193 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of London should continue to optimize the ad content.

3.University of London Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-20  2020-05-27-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  https://www.arts.ac.uk/study-at-ual/clearing/courses?utm_source=facebook&utm_medium=feed&utm_campaign=eu_preclearing2021  https://www.city.ac.uk/study/visit-us/undergraduate-open-days?utm_source=fb&utm_medium=cpc&utm_campaign=City_INT_UG_VOD_Prospecting_FB_Students&utm_content=City-UG_OpenDay_Students&fbclid=IwAR3WTLT84raiE_0z_xcU0IoGrXdvat3EeC_iUpZXa9v6D1FLvPO-HmslRkA   https://requestinfo.onlinecourses.london.ac.uk/index-us.html?s=facebookcomb&l=C9421AAA%7CCB%7CCOMB%7CUL-BDS%7CPST%7CSA-T1%7CMblDktp%7CMF%7C21-26%7CLAL%7CSC%7C5%7CoCPM&c=Copy11%7CGroup_F1620_1%7CCP&utm_source=facebookcomb&utm_campaign=C9421AAA%7CCB%7CCOMB%7CUL-BDS%7CPST%7CSA-T1%7CMblDktp%7CMF%7C21-26%7CLAL%7CSC%7C5%7CoCPM&utm_content=Copy11%7CGroup_F1620_1%7CCP&utm_medium=banner&p=Facebook_Mobile_Feed&fbclid=IwAR0o158b2VSUq328JKETvZqEsZEduMWDoM3gIYCt8Gpmuwx2J3mqOL-MIRM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of London are successful.

University of London Creative Analysis: 

University of London placed a Image ad in 2020-06-01-2020-06-20, and got 79 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of London Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland,Romania  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of London has the best conversion in Poland,Romania, and can advertise more in Poland,Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of London Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-20  2020-05-27-2020-06-20  2020-06-16-2020-06-20
During  20 days  25 days 5 days 
Like  79  3333  5
Share  1  3  0
Comment  1  37  0

Advertising effectiveness is a direct manifestation of advertising. University of London ‘s Top 1 ad received 79 likes, 1 shares, 1 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of London, helping University of London to grasp the ad data more clearly.