Top Ads on University of Hartford

University of Hartford Background Introduction:

News, events, photos and other information from the University of Hartford.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of Hartford has been advertising and marketing on Facebook for many years. And University of Hartford has placed 33 of ads on the Facebook platform in the last month. In the past few years,University of Hartford has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of Hartford on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of Hartford. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of Hartford.

BigSpy

1.University of Hartford Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of Hartford  University of Hartford  University of Hartford
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

University of Hartford Marketing Objectives Analysis: 

University of Hartford has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of Hartford best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of Hartford Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The University of Hartford and The Montessori Training Center Northeast  Join the Class of 2024! N/A 
Ad Copy Text  Montessori teachers are in high demand! You can teach in one of the 4,500 Montessori schools in the ...  no setting  no setting
Link Description  Montessori teachers are in high demand! You can teach in one of the 4,500 Montessori schools in the U.S. or at the thousands of Montessori schools around the world.  Take the next step by enrolling now!  N/A
Website Link  www.hartford.edu  apply.usj.edu  www.usj.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 164  0  0
Like 84  0  0

University of Hartford Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of Hartford Top 1 ads got 84 likes. University of Hartford uses a sentence with the finishing touch title: “The University of Hartford and The Montessori Training Center Northeast”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of Hartford shared 164 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of Hartford should continue to optimize the ad content.

3.University of Hartford Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-02-11-2020-06-19  2020-02-13-2020-05-24  2020-05-22-2020-05-24
Landing Page Link  https://www.hartford.edu/academics/schools-colleges/enhp/academics/department-of-education/montessori-education/default.aspx  https://apply.usj.edu/account/login?r=https://apply.usj.edu/apply/status   https://www.usj.edu/admissions-financial-aid/undergraduate-admissions/transfer/?utm_source=carnegie&utm_medium=paid-social&utm_campaign=transfer&utm_term=facebook&utm_content=behavioral

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of Hartford are successful.

University of Hartford Creative Analysis: 

University of Hartford placed a Video ad in 2020-02-11-2020-06-19, and got 84 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of Hartford Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines,Indonesia,New Zealand...  United States  N/A
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of Hartford has the best conversion in Philippines,Indonesia,New Zealand..., and can advertise more in Philippines,Indonesia,New Zealand... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of Hartford Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-11-2020-06-19  2020-02-13-2020-05-24  2020-05-22-2020-05-24
During  130 days  102 days 3 days 
Like  84  0  0
Share  5  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. University of Hartford ‘s Top 1 ad received 84 likes, 5 shares, 1 comments in just 130 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of Hartford, helping University of Hartford to grasp the ad data more clearly.