Top Ads on University of Groningen

University of Groningen Background Introduction:

Over 400 years of passion and performance - Official Page of the University of Groningen in the Netherlands www.rug.nl

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of Groningen has been advertising and marketing on Facebook for many years. And University of Groningen has placed 97 of ads on the Facebook platform in the last month. In the past few years,University of Groningen has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of Groningen on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of Groningen. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of Groningen.

BigSpy

1.University of Groningen Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of Groningen  University of Groningen  University of Groningen
Page Categories  College & University  College & University  Community College
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

University of Groningen Marketing Objectives Analysis: 

University of Groningen has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of Groningen best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of Groningen Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  University College Groningen, University of Groningen  1 June: Application Deadline Career Week 
Ad Copy Text  Interactive, Small-scale and Interdisciplinary BA/BSc at a Top 100 University. Create your own uniqu...  Application deadline: 1 June 2020. Apply now for the BA/BSc Liberal Arts and Sciences in the best st...  Welcome to our online Career Week 2020! Join live sessions and workshops, and kick-start your career...
Link Description  N/A  Apply for the Liberal Arts and Sciences in Groningen this month!  
Website Link  www.rug.nl  www.rug.nl  rug.nl
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 241  122  372
Like 2  5  3

University of Groningen Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of Groningen Top 1 ads got 2 likes. University of Groningen uses a sentence with the finishing touch title: “University College Groningen, University of Groningen”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of Groningen shared 241 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of Groningen should continue to optimize the ad content.

3.University of Groningen Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-19-2020-05-28  2020-04-29-2020-05-18  2020-05-11-2020-05-12
Landing Page Link  https://www.rug.nl/ucg/?utm_source=facebook&utm_medium=cpc&utm_campaign=Traffic_20192020_NL&utm_content=Carrousel_ad  https://www.rug.nl/ucg/application/?utm_source=facebook&utm_medium=cpc&utm_campaign=Traffic_2020_NL&utm_content=link_ad_3   https://www.rug.nl/let/career-event/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of Groningen are successful.

University of Groningen Creative Analysis: 

University of Groningen placed a Carousel ad in 2020-05-19-2020-05-28, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of Groningen Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands  Lithuania  Romania
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of Groningen has the best conversion in Netherlands, and can advertise more in Netherlands in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of Groningen Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-05-28  2020-04-29-2020-05-18  2020-05-11-2020-05-12
During  10 days  20 days 2 days 
Like  2  5  3
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. University of Groningen ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of Groningen, helping University of Groningen to grasp the ad data more clearly.