Top Ads on University of Exeter

University of Exeter Background Introduction:

Welcome to the University of Exeter! The University of Exeter offers you a wide range of degree programmes in unique locations in Exeter and Cornwall. We are located in the beautiful south west of the UK.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of Exeter has been advertising and marketing on Facebook for many years. And University of Exeter has placed 85 of ads on the Facebook platform in the last month. In the past few years,University of Exeter has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of Exeter on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of Exeter. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of Exeter.

BigSpy

1.University of Exeter Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of Exeter  University of Exeter  University of Exeter
Page Categories  Community College  Community College  Community College
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

University of Exeter Marketing Objectives Analysis: 

University of Exeter has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of Exeter best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of Exeter Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  University of Exeter  XXX University of Exeter 
Ad Copy Text  Do you want to make a difference? Study Advanced Clinical Practice at the University of Exeter. Desi...  We’re committed to your career. Stand out from the crowd with a Masters from a Top 10 University (...  Progress your career with a MSc in Advanced Clinical Practice at the University of Exeter. This flex...
Link Description  N/A  XXX  N/A
Website Link  www.exeter.ac.uk  www.exeter.ac.uk  www.exeter.ac.uk
CTA  APPLY_NOW  LEARN_MORE  APPLY_NOW
Text Word Count 260  174  236
Like 0  8  0

University of Exeter Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of Exeter Top 1 ads got 0 likes. University of Exeter uses a sentence with the finishing touch title: “University of Exeter”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of Exeter shared 260 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of Exeter should continue to optimize the ad content.

3.University of Exeter Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-10-2020-06-18  2020-06-08-2020-06-18  2020-06-10-2020-06-18
Landing Page Link  https://www.exeter.ac.uk/postgraduate/courses/medicine/advancedclinicalpracticemsc/?utm_source=Facebook&utm_medium=Carousel+ad&utm_campaign=Advanced+Clinical+Practice+2020  http://www.exeter.ac.uk/postgraduate/?utm_source=Facebook&utm_medium=Carousel&utm_campaign=UK+PGT+Campaign+&utm_content=Health+External+Ad   https://www.exeter.ac.uk/postgraduate/courses/medicine/advancedclinicalpracticemsc/?utm_source=Facebook&utm_medium=Carousel+ad&utm_campaign=Advanced+Clinical+Practice+2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of Exeter are successful.

University of Exeter Creative Analysis: 

University of Exeter placed a Carousel ad in 2020-06-10-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of Exeter Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bosnia Hercegovina  United Kingdom  Albania
Language  English  Somali  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of Exeter has the best conversion in Bosnia Hercegovina, and can advertise more in Bosnia Hercegovina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of Exeter Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-18  2020-06-08-2020-06-18  2020-06-10-2020-06-18
During  9 days  11 days 9 days 
Like  0  8  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. University of Exeter ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of Exeter, helping University of Exeter to grasp the ad data more clearly.