Top Ads on University of East Anglia (UEA)

University of East Anglia (UEA) Background Introduction:

An internationally renowned and UK top 15 university based in a campus that provides top quality academic, social and cultural facilities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of East Anglia (UEA) has been advertising and marketing on Facebook for many years. And University of East Anglia (UEA) has placed 140 of ads on the Facebook platform in the last month. In the past few years,University of East Anglia (UEA) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of East Anglia (UEA) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of East Anglia (UEA). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of East Anglia (UEA).

BigSpy

1.University of East Anglia (UEA) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of East Anglia (UEA)  University of East Anglia (UEA)  University of East Anglia (UEA)
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

University of East Anglia (UEA) Marketing Objectives Analysis: 

University of East Anglia (UEA) has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of East Anglia (UEA) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of East Anglia (UEA) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  UEA Clearing 2020  UEA Clearing 2020 UEA Clearing 2020 
Ad Copy Text  The future might feel uncertain right now, but there are places available at UEA. Get ahead of Clear...  The future might feel uncertain right now, but there are places available at UEA. Get ahead of Clear...  The future might feel uncertain right now, but there are places available at UEA. Get ahead of Clear...
Link Description  N/A  Don’t worry if you’re confused by Clearing – a system offered by the UK’s Universities and Colleges Admissions Service, or ‘UCAS’, as it’s more commonly known!  Don’t worry if you’re confused by Clearing – a system offered by the UK’s Universities and Colleges Admissions Service, or ‘UCAS’, as it’s more commonly known!
Website Link  www2.uea.ac.uk  www2.uea.ac.uk  www2.uea.ac.uk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 155  155  155
Like 7  4  6

University of East Anglia (UEA) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of East Anglia (UEA) Top 1 ads got 7 likes. University of East Anglia (UEA) uses a sentence with the finishing touch title: “UEA Clearing 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of East Anglia (UEA) shared 155 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of East Anglia (UEA) should continue to optimize the ad content.

3.University of East Anglia (UEA) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-07-2020-06-18  2020-06-07-2020-06-18  2020-06-07-2020-06-17
Landing Page Link  https://www2.uea.ac.uk/study/undergraduate/apply/clearing-and-adjustment/what-is-clearing?utm_source=facebook&utm_medium=social&utm_campaign=UG1920RE_phase1_pre_pre_clearing  https://www2.uea.ac.uk/study/undergraduate/apply/clearing-and-adjustment/what-is-clearing?utm_source=facebook&utm_medium=social&utm_campaign=UG1920RE_phase1_pre_pre_clearing&fbclid=IwAR1VMqxoa669phBHY8F7WxkMTg68p0C1BcjnHnOlbDWZzSR4kNMR1sOv5EM   https://www2.uea.ac.uk/study/undergraduate/apply/clearing-and-adjustment/what-is-clearing?utm_source=facebook&utm_medium=social&utm_campaign=UG1920RE_phase1_pre_pre_clearing&fbclid=IwAR2qdjADAfbYLT3euwtnA9At2cxGgjfMbD1rMAN8wnra5yp8Co74g6iufA0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of East Anglia (UEA) are successful.

University of East Anglia (UEA) Creative Analysis: 

University of East Anglia (UEA) placed a Video ad in 2020-06-07-2020-06-18, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of East Anglia (UEA) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of East Anglia (UEA) has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of East Anglia (UEA) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-18  2020-06-07-2020-06-18  2020-06-07-2020-06-17
During  9 days  12 days 11 days 
Like  7  4  6
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. University of East Anglia (UEA) ‘s Top 1 ad received 7 likes, 1 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of East Anglia (UEA), helping University of East Anglia (UEA) to grasp the ad data more clearly.