Top Ads on University of Bristol

University of Bristol Background Introduction:

Welcome to the official University of Bristol Facebook page. Visit our website at www.bristol.ac.uk Our Admissions team are here Monday - Friday 9am - 5pm GMT For all other enquiries please see our website

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

University of Bristol has been advertising and marketing on Facebook for many years. And University of Bristol has placed 68 of ads on the Facebook platform in the last month. In the past few years,University of Bristol has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for University of Bristol on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for University of Bristol. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from University of Bristol.

BigSpy

1.University of Bristol Top 3 Ads Basic Understanding

   top1  top2  top3
Name  University of Bristol  University of Bristol  University of Bristol
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

University of Bristol Marketing Objectives Analysis: 

University of Bristol has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. University of Bristol best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.University of Bristol Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Apply For September 2020  Apply For September 2020 Apply For September 2020 
Ad Copy Text  Work with leading experts and develop your business skills as you study topics from programming to m...  Develop high-level skills of analysis with textual and historical approaches to the study of film an...  Our popular distance-learning master's programme is designed for practising or aspiring translators ...
Link Description  University of Bristol  University of Bristol  University of Bristol
Website Link  www.bristol.ac.uk  www.bristol.ac.uk  www.bristol.ac.uk
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 295  323  325
Like 64  31  15

University of Bristol Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. University of Bristol Top 1 ads got 64 likes. University of Bristol uses a sentence with the finishing touch title: “Apply For September 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. University of Bristol shared 295 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. University of Bristol should continue to optimize the ad content.

3.University of Bristol Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-20  2020-06-11-2020-06-20  2020-06-11-2020-06-20
Landing Page Link  https://www.bristol.ac.uk/study/postgraduate/2020/sci/msc-by-research-global-environmental-challenges/?utm_source=facebook&utm_medium=social&utm_campaign=int-hybrid-pg-lead-gen-2020&utm_content=global-environmental-challenges&fbclid=IwAR3v5D39bPQBtu8RbRWpFoDLvtpx1STZgsdDWO94bsWsnZHX_VDwTHBKdDc  https://www.bristol.ac.uk/study/postgraduate/2020/arts/ma-film-and-television/?utm_source=facebook&utm_medium=social&utm_campaign=int-hybrid-pg-lead-gen-2020&utm_content=ma-film-and-television   http://www.bristol.ac.uk/study/postgraduate/2020/arts/ma-translation/?utm_source=facebook&utm_medium=social&utm_campaign=int-hybrid-pg-lead-gen-2020&utm_content=ma-translation

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by University of Bristol are successful.

University of Bristol Creative Analysis: 

University of Bristol placed a Image ad in 2020-06-11-2020-06-20, and got 64 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.University of Bristol Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India  Algeria,Morocco
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

University of Bristol has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.University of Bristol Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-06-11-2020-06-20  2020-06-11-2020-06-20
During  10 days  10 days 10 days 
Like  64  31  15
Share  0  0  0
Comment  0  0  8

Advertising effectiveness is a direct manifestation of advertising. University of Bristol ‘s Top 1 ad received 64 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for University of Bristol, helping University of Bristol to grasp the ad data more clearly.