Top Ads on Universitetet i Sørøst-Norge

Universitetet i Sørøst-Norge Background Introduction:

Universitetet i Sørøst-Norge har om lag 18.000 studenter og har studiesteder i Drammen, Vestfold, Kongsberg, Ringerike, Bø, Notodden, Porsgrunn og Rauland.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Universitetet i Sørøst-Norge has been advertising and marketing on Facebook for many years. And Universitetet i Sørøst-Norge has placed 35 of ads on the Facebook platform in the last month. In the past few years,Universitetet i Sørøst-Norge has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Universitetet i Sørøst-Norge on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Universitetet i Sørøst-Norge. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Universitetet i Sørøst-Norge.

BigSpy

1.Universitetet i Sørøst-Norge Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Universitetet i Sørøst-Norge  Universitetet i Sørøst-Norge  Universitetet i Sørøst-Norge
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Universitetet i Sørøst-Norge Marketing Objectives Analysis: 

Universitetet i Sørøst-Norge has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Universitetet i Sørøst-Norge best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Universitetet i Sørøst-Norge Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kongsberg Gruppen søker: 500 ingeniører  Anita tar bachelor i kulturledelse Anita tar bachelor i kulturledelse 
Ad Copy Text  I år ansetter Kongsberg Gruppen 500 nye ingeniører. Les mer om våre utdanninger og hvordan du kan...  Ønsker du en utdanning som kombinerer kreativitet og ledelse?  Ønsker du en utdanning som kombinerer kreativitet og ledelse?
Link Description  Vil du bli ingeniør? Vil hjelper deg å velge riktig ingeniørutdanning.  N/A  N/A
Website Link  www.usn.no  www.usn.no  www.usn.no
CTA  LEARN_MORE  APPLY_NOW  LEARN_MORE
Text Word Count 137  63  63
Like 15  8  4

Universitetet i Sørøst-Norge Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Universitetet i Sørøst-Norge Top 1 ads got 15 likes. Universitetet i Sørøst-Norge uses a sentence with the finishing touch title: “Kongsberg Gruppen søker: 500 ingeniører”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Universitetet i Sørøst-Norge shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Universitetet i Sørøst-Norge should continue to optimize the ad content.

3.Universitetet i Sørøst-Norge Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-04-09-2020-04-09  2020-03-30-2020-04-07  2020-03-20-2020-04-07
Landing Page Link  https://www.usn.no/studier/finn-studier/teknologi-ingeniorfag-og-lysdesign/vil-du-bli-ingenior-eller-sivilingenior/?utm_campaign=rekruttering2020&utm_source=facebook&utm_medium=social&utm_content=realisten_generell_kongsberggruppen_3_teknologiingeniorlys_TNM_prospecting&fbclid=IwAR2YxFrnI4Vt3cki3ZP2EHe8QtfYgz1T2OIy8k9AOjx8ngejyhcTElWHyaQ  https://www.usn.no/studier/finn-studier/kunst-handverk-og-musikk/?utm_campaign=rekruttering2020&utm_source=facebook&utm_medium=social&utm_content=samfunnsorientert_kulturledels__1_samfunnsfagkultur_prospecting-lpv&fbclid=IwAR2lzCIxUOvls9yCMJCd6ea69l9RFEerbwlTmE0HQvm6DP_O5TMoAVc8niw   https://www.usn.no/studier/finn-studier/kunst-handverk-og-musikk/?utm_campaign=rekruttering2020&utm_source=facebook&utm_medium=social&utm_content=samfunnsorientert_kulturledels__1_samfunnsfagkultur_prospecting-lpv&fbclid=IwAR2lzCIxUOvls9yCMJCd6ea69l9RFEerbwlTmE0HQvm6DP_O5TMoAVc8niw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Universitetet i Sørøst-Norge are successful.

Universitetet i Sørøst-Norge Creative Analysis: 

Universitetet i Sørøst-Norge placed a Image ad in 2020-04-09-2020-04-09, and got 15 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Universitetet i Sørøst-Norge Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Norway  Norway  N/A
Language  Norwegian  Swedish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Universitetet i Sørøst-Norge has the best conversion in Norway, and can advertise more in Norway in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Universitetet i Sørøst-Norge Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-09-2020-04-09  2020-03-30-2020-04-07  2020-03-20-2020-04-07
During  1 days  9 days 19 days 
Like  15  8  4
Share  0  0  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. Universitetet i Sørøst-Norge ‘s Top 1 ad received 15 likes, 0 shares, 4 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Universitetet i Sørøst-Norge, helping Universitetet i Sørøst-Norge to grasp the ad data more clearly.