Top Ads on Universidade Positivo

Universidade Positivo Background Introduction:

A Universidade Positivo é a melhor universidade privada do Paraná, pelo sexto ano consecutivo, segundo o MEC.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Universidade Positivo has been advertising and marketing on Facebook for many years. And Universidade Positivo has placed 100 of ads on the Facebook platform in the last month. In the past few years,Universidade Positivo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Universidade Positivo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Universidade Positivo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Universidade Positivo.

BigSpy

1.Universidade Positivo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Universidade Positivo  Universidade Positivo  Universidade Positivo
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Universidade Positivo Marketing Objectives Analysis: 

Universidade Positivo has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Universidade Positivo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Universidade Positivo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Conexão UP  Graduação Presencial Graduação à Distância 
Ad Copy Text  Inscreva-se gratuitamente  Cursos na área de Ciências da Saúde na Universidade Positivo com mensalidades a partir de R$ 699,...  Faça Graduação EAD na Universidade Positivo, com vestibular on-line e matrícula #emcasa! Inscre...
Link Description  O que é ser feliz, afinal? E por que o seu propósito tem tudo a ver com nível de felicidade? Descubra essas e outras questões na live com Gustavo Arns. 16 de junho, 20h. Inscreva-se agora  Universidade Positivo  Inscreva-se
Website Link  materiais.up.edu.br  universidade.up.edu.br  universidade.up.edu.br
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 25  161  178
Like 95  22  22

Universidade Positivo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Universidade Positivo Top 1 ads got 95 likes. Universidade Positivo uses a sentence with the finishing touch title: “Conexão UP”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Universidade Positivo shared 25 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Universidade Positivo should continue to optimize the ad content.

3.Universidade Positivo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-14-2020-06-16  2020-06-08-2020-06-16  2020-06-10-2020-06-14
Landing Page Link  https://materiais.up.edu.br/conexao-up  https://universidade.up.edu.br/cursos/escola-de-ciencias-da-saude/   https://universidade.up.edu.br/cursos/ead-educacao-a-distancia/?utm_source=fb&utm_medium=cpc&utm_campaign=Conversao_EAD-Grad_Prospeccao_Inverno-20&utm_content=Faca-EAD_Isencao-Matricula_100-desc_GIF&utm_term=EAD_Interesses&utm_device=Facebook_Mobile_Feed&fbclid=IwAR3j_rkXqZQ86JqyOo32efW5Py_H4lQsHAjyYSf8MTk0Qvvn7COijW5MSyM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Universidade Positivo are successful.

Universidade Positivo Creative Analysis: 

Universidade Positivo placed a Image ad in 2020-06-14-2020-06-16, and got 95 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Universidade Positivo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  N/A
Language  Portuguese  Portuguese  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Universidade Positivo has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Universidade Positivo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-16  2020-06-08-2020-06-16  2020-06-10-2020-06-14
During  3 days  9 days 5 days 
Like  95  22  22
Share  7  0  3
Comment  5  0  3

Advertising effectiveness is a direct manifestation of advertising. Universidade Positivo ‘s Top 1 ad received 95 likes, 7 shares, 5 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Universidade Positivo, helping Universidade Positivo to grasp the ad data more clearly.