Top Ads on Universe Voyage

Universe Voyage Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Universe Voyage has been advertising and marketing on Facebook for many years. And Universe Voyage has placed 139 of ads on the Facebook platform in the last month. In the past few years,Universe Voyage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Universe Voyage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Universe Voyage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Universe Voyage.

BigSpy

1.Universe Voyage Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Universe Voyage  Universe Voyage  Universe Voyage
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Universe Voyage Marketing Objectives Analysis: 

Universe Voyage has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Universe Voyage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Universe Voyage Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fighting with global crews  Fighting with global crews Fighting with global crews 
Ad Copy Text  All new RPG game you have never played, collect your amazing crews to fight for treasures!  Challenge your opponent to become the King of the Sea!  All new RPG game you have never played, collect your amazing crews to fight for treasures!
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 90  54  90
Like 0  0  2

Universe Voyage Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Universe Voyage Top 1 ads got 0 likes. Universe Voyage uses a sentence with the finishing touch title: “Fighting with global crews”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Universe Voyage shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Universe Voyage should continue to optimize the ad content.

3.Universe Voyage Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-17-2020-06-19  2020-06-18-2020-06-19  2020-06-16-2020-06-19
Landing Page Link  https://itunes.apple.com/app/id1507496228  https://itunes.apple.com/app/id1507496228   http://itunes.apple.com/app/id1507496228

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Universe Voyage are successful.

Universe Voyage Creative Analysis: 

Universe Voyage placed a Video ad in 2020-06-17-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Universe Voyage Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Lithuania
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Universe Voyage has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Universe Voyage Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-18-2020-06-19  2020-06-16-2020-06-19
During  3 days  2 days 4 days 
Like  0  0  2
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Universe Voyage ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Universe Voyage, helping Universe Voyage to grasp the ad data more clearly.