Top Ads on Universe Science Park

Universe Science Park Background Introduction:

Oplevelsesparken hvor sjov er en videnskab Universe er en naturvidenskabelig oplevelsespark, hvor børn og voksne leger sig til viden om naturvidenskaben

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Universe Science Park has been advertising and marketing on Facebook for many years. And Universe Science Park has placed 34 of ads on the Facebook platform in the last month. In the past few years,Universe Science Park has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Universe Science Park on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Universe Science Park. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Universe Science Park.

BigSpy

1.Universe Science Park Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Universe Science Park  Universe Science Park  Universe Science Park
Page Categories  Science Museum  Science Museum  Science Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Universe Science Park Marketing Objectives Analysis: 

Universe Science Park has been operating in Science Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Universe Science Park best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Universe Science Park Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Er du klar til et nyt fedt job?  Verdens fedeste sæsonjob Store øjeblikke og masser af sjov 
Ad Copy Text  Har du sabbatår og vil tjene lidt ekstra klejner, så er det nu du skal søge sæsonjob i Universe....  Er det dig vi søger eller kender du én, der kunne tænke sig at arbejde i Universe? Vi søger i ø...  I Universe kan I lære en masse om jer selv og hinanden, når I passerer udfordringerne på Sky Trai...
Link Description  N/A  N/A  Universe er en naturvidenskabelig oplevelsespark, hvor børn og voksne leger sig til viden om naturvidenskab og teknologi.
Website Link  universe.dk  universe.dk  universe.dk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 213  245  157
Like 13  11  5

Universe Science Park Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Universe Science Park Top 1 ads got 13 likes. Universe Science Park uses a sentence with the finishing touch title: “Er du klar til et nyt fedt job?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Universe Science Park shared 213 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Universe Science Park should continue to optimize the ad content.

3.Universe Science Park Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-11-26-2020-01-07  2019-11-19-2019-12-16  2019-03-18-2019-04-25
Landing Page Link  https://universe.dk/job-i-universe  https://universe.dk/job-i-universe   https://universe.dk/da

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Universe Science Park are successful.

Universe Science Park Creative Analysis: 

Universe Science Park placed a Video ad in 2019-11-26-2020-01-07, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Universe Science Park Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Denmark
Language  Danish  Danish  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Universe Science Park has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Universe Science Park Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-26-2020-01-07  2019-11-19-2019-12-16  2019-03-18-2019-04-25
During  43 days  28 days 39 days 
Like  13  11  5
Share  2  14  0
Comment  12  8  0

Advertising effectiveness is a direct manifestation of advertising. Universe Science Park ‘s Top 1 ad received 13 likes, 2 shares, 12 comments in just 43 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Universe Science Park, helping Universe Science Park to grasp the ad data more clearly.