Top Ads on Universal Robots

Universal Robots Background Introduction:

Universal Robots make robot technology available to all. Our innovative robot arms make it easy and affordable to automate your production process.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Universal Robots has been advertising and marketing on Facebook for many years. And Universal Robots has placed 145 of ads on the Facebook platform in the last month. In the past few years,Universal Robots has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Universal Robots on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Universal Robots. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Universal Robots.


1.Universal Robots Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Universal Robots  Universal Robots  Universal Robots
Page Categories  Robotics Company  Robotics Company  Robotics Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Universal Robots Marketing Objectives Analysis: 

Universal Robots has been operating in Robotics Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Universal Robots best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Universal Robots Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Register for the free webinar!  Alvinz Vinz Đăng ký tham gia miễn phí 
Ad Copy Text  As the manufacturing sector gets back to work, join our experts at Universal Robots to discover how ...  Robot arms give tech companies the agility to automate almost any manual task while adding value to ...  Tự động hóa vô cùng đơn giản! Tìm hiểu thêm tính năng và lợi ích của phần ...
Link Description  As the manufacturing sector gets back to work, join our experts at Universal Robots to discover how our welding application can be deployed easily and...  N/A  Hội thảo trực tuyến! Tự động hóa vô cùng đơn giản. Tính năng và lợi ích
Website Link
Text Word Count 596  114  153
Like 11  28  31

Universal Robots Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Universal Robots Top 1 ads got 11 likes. Universal Robots uses a sentence with the finishing touch title: “Register for the free webinar!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Universal Robots shared 596 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Universal Robots should continue to optimize the ad content.

3.Universal Robots Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-16-2020-06-19  2020-06-12-2020-06-18  2020-05-26-2020-06-18
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:515247478490001,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1588926674,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3508915632456489%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:515247478490001,%22page_id%22:515247478490001,%22post_id%22:3508915632456489,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Universal Robots are successful.

Universal Robots Creative Analysis: 

Universal Robots placed a Image ad in 2020-06-16-2020-06-19, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Universal Robots Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Malaysia  N/A
Language  English  German  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Universal Robots has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Universal Robots Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-12-2020-06-18  2020-05-26-2020-06-18
During  4 days  7 days 24 days 
Like  11  28  31
Share  0  0  2
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Universal Robots ‘s Top 1 ad received 11 likes, 0 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Universal Robots, helping Universal Robots to grasp the ad data more clearly.