Top Ads on Universal Technical Institute

Universal Technical Institute Background Introduction:

UTI is the country's premier provider of technician training. Visit our website at www.UTI.edu, call us at #800-273-8339 and read our Information Guide ->

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Universal Technical Institute has been advertising and marketing on Facebook for many years. And Universal Technical Institute has placed 344 of ads on the Facebook platform in the last month. In the past few years,Universal Technical Institute has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Universal Technical Institute on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Universal Technical Institute. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Universal Technical Institute.

BigSpy

1.Universal Technical Institute Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Universal Technical Institute  Universal Technical Institute  Universal Technical Institute
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Universal Technical Institute Marketing Objectives Analysis: 

Universal Technical Institute has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Universal Technical Institute best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Universal Technical Institute Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TRAIN TO BE A MOTORCYCLE TECHNICIAN.  BECOME A MOTORCYCLE TECHNICIAN TRAIN TO BECOME A COLLISION REPAIR TECH 
Ad Copy Text  Training for this type of career isn’t for everyone. It’s for you.  Who says you can’t pursue a career you love?  Train with the types of tools, equipment and technology used in collision repair centers across the ...
Link Description  Motorcycle Mechanics Institute has been providing Harley-Davidson dealerships with trained technicians since 1983.  At MMI, you can turn your passion into a profession.  The skills gained in UTI’s CRRT program prepare you to pursue careers in the industry.
Website Link  start.uti.edu  start.uti.edu  start.uti.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 70  46  108
Like 1609  110  347

Universal Technical Institute Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Universal Technical Institute Top 1 ads got 1609 likes. Universal Technical Institute uses a sentence with the finishing touch title: “TRAIN TO BE A MOTORCYCLE TECHNICIAN.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Universal Technical Institute shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Universal Technical Institute should continue to optimize the ad content.

3.Universal Technical Institute Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2019-10-25-2020-06-19  2020-02-12-2020-06-19  2020-03-19-2020-06-19
Landing Page Link  https://start.uti.edu/request-info-2-step?utm_source=HYFN&utm_medium=facebook_newsfeed_custom&utm_campaign=CMP-01022-V4H6Z5&utm_term=broad_m1834_cpc_cell2_25_34&utm_content=motor_motor_wheel_static_fb_national_0919_v1&fbclid=IwAR3iMhCrD_MEyWglY1ZopANR2gCv3fWWTAU0wgE0TLp1svCICU_-zEB9c8c  https://start.uti.edu/request-info-2-step?utm_source=HYFN&utm_medium=facebook_video&utm_campaign=CMP-01022-V4H6Z5&utm_term=lal_offlineevents_mmi_cpc_cell2_25-34&utm_content=Motor_FB_MotoV1-190510&utm_adid=%7B%7Bad.id%7D%7D   https://start.uti.edu/request-info-2-step?utm_source=HYFN&utm_medium=fbigmixed_video&utm_campaign=CMP-01269-L3T2G5&utm_term=autoind_sportsracing_sacramento_cpc&utm_content=CRRT_FB/IG_CRRTV1-190504_Sacramento&utm_adid=23843608743070406

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Universal Technical Institute are successful.

Universal Technical Institute Creative Analysis: 

Universal Technical Institute placed a Image ad in 2019-10-25-2020-06-19, and got 1609 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Universal Technical Institute Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,Tunisia,United States...  United States  Morocco,United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Universal Technical Institute has the best conversion in Romania,Tunisia,United States..., and can advertise more in Romania,Tunisia,United States... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Universal Technical Institute Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-25-2020-06-19  2020-02-12-2020-06-19  2020-03-19-2020-06-19
During  239 days  129 days 93 days 
Like  1609  110  347
Share  131  8  31
Comment  76  6  13

Advertising effectiveness is a direct manifestation of advertising. Universal Technical Institute ‘s Top 1 ad received 1609 likes, 131 shares, 76 comments in just 239 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Universal Technical Institute, helping Universal Technical Institute to grasp the ad data more clearly.