Top Ads on Universal Music Thailand

Universal Music Thailand Background Introduction:

Universal Music Thailand is a part of Universal Music Group. We are the largest music company globally and also the no. 1 international music company in Thailand.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Universal Music Thailand has been advertising and marketing on Facebook for many years. And Universal Music Thailand has placed 96 of ads on the Facebook platform in the last month. In the past few years,Universal Music Thailand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Universal Music Thailand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Universal Music Thailand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Universal Music Thailand.

BigSpy

1.Universal Music Thailand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Universal Music Thailand  Universal Music Thailand  Universal Music Thailand
Page Categories  Arts & Entertainment  Arts & Entertainment  Arts & Entertainment
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Universal Music Thailand Marketing Objectives Analysis: 

Universal Music Thailand has been operating in Arts & Entertainment for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Universal Music Thailand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Universal Music Thailand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Universal Music Thailand  Glitter and Smoke | June 19 Universal Music Thailand 
Ad Copy Text  -  -  -
Link Description  N/A  Listen to content by Violette Wautier.  N/A
Website Link  variousartistsTH.lnk.to  violette.lnk.to  variousartistsTH.lnk.to
CTA  LISTEN_NOW  LEARN_MORE  LISTEN_NOW
Text Word Count 315  482  374
Like 2669  17  1290

Universal Music Thailand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Universal Music Thailand Top 1 ads got 2669 likes. Universal Music Thailand uses a sentence with the finishing touch title: “Universal Music Thailand”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Universal Music Thailand shared 315 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Universal Music Thailand should continue to optimize the ad content.

3.Universal Music Thailand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-07-2020-06-16  2020-06-13-2020-06-13  2020-06-07-2020-06-13
Landing Page Link  https://variousartiststh.lnk.to/IMWUFP  https://violette.lnk.to/GlitterSmokePre   https://variousartiststh.lnk.to/AGNFP

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Universal Music Thailand are successful.

Universal Music Thailand Creative Analysis: 

Universal Music Thailand placed a Video ad in 2020-06-07-2020-06-16, and got 2669 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Universal Music Thailand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Universal Music Thailand has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Universal Music Thailand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-16  2020-06-13-2020-06-13  2020-06-07-2020-06-13
During  10 days  1 days 7 days 
Like  2669  17  1290
Share  633  0  165
Comment  19  0  14

Advertising effectiveness is a direct manifestation of advertising. Universal Music Thailand ‘s Top 1 ad received 2669 likes, 633 shares, 19 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Universal Music Thailand, helping Universal Music Thailand to grasp the ad data more clearly.