Top Ads on Universal Music Norge

Universal Music Norge Background Introduction:

Universal Music er Norges største plateselskap. www.universalmusic.no

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Universal Music Norge has been advertising and marketing on Facebook for many years. And Universal Music Norge has placed 66 of ads on the Facebook platform in the last month. In the past few years,Universal Music Norge has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Universal Music Norge on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Universal Music Norge. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Universal Music Norge.

BigSpy

1.Universal Music Norge Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Universal Music Norge  Universal Music Norge  Universal Music Norge
Page Categories  Music Production Studio  Music Production Studio  Music Production Studio
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Universal Music Norge Marketing Objectives Analysis: 

Universal Music Norge has been operating in Music Production Studio for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Universal Music Norge best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Universal Music Norge Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  WOODKID - PALE YELLOW  Surfaces & Elton John - Learn To Fly Universal Music Norge 
Ad Copy Text  Ny musikk fra Woodkid !  Duoen bak hiten "Sunday Best" er tilbake med ny musikk! Surfaces har fått med seg selveste Elton Jo...  #LONGLIVEPOPSMOKE Låta "Make It Rain" er ute nå, og nytt album kommer 3. juli.
Link Description  N/A  N/A  N/A
Website Link  woodkid.lnk.to  surfaces.lnk.to  PopSmoke.lnk.to
CTA  LEARN_MORE  LISTEN_NOW  LISTEN_NOW
Text Word Count 24  139  80
Like 33  13  17

Universal Music Norge Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Universal Music Norge Top 1 ads got 33 likes. Universal Music Norge uses a sentence with the finishing touch title: “WOODKID - PALE YELLOW”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Universal Music Norge shared 24 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Universal Music Norge should continue to optimize the ad content.

3.Universal Music Norge Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-11-2020-06-17  2020-06-11-2020-06-14  2020-06-11-2020-06-13
Landing Page Link  https://woodkid.lnk.to/PaleYellow_NOFP  https://surfaces.lnk.to/LearnToFlyNO_FB/spotify?fbclid=IwAR2Iv6PjLq9nZRVV4HITzG6hbgG_w2qFQlJgJkmIQLomYFHhjDcjBp13Kkc   https://popsmoke.lnk.to/MakeItRain_NOFB/spotify

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Universal Music Norge are successful.

Universal Music Norge Creative Analysis: 

Universal Music Norge placed a Video ad in 2020-06-11-2020-06-17, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Universal Music Norge Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Norway  Norway  Norway
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Universal Music Norge has the best conversion in Norway, and can advertise more in Norway in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Universal Music Norge Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-17  2020-06-11-2020-06-14  2020-06-11-2020-06-13
During  7 days  4 days 3 days 
Like  33  13  17
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Universal Music Norge ‘s Top 1 ad received 33 likes, 1 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Universal Music Norge, helping Universal Music Norge to grasp the ad data more clearly.