Top Ads on Universal Music Malaysia

Universal Music Malaysia Background Introduction:

Malaysia's leading music company. Presenting your favourite artists, entertainment and more.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Universal Music Malaysia has been advertising and marketing on Facebook for many years. And Universal Music Malaysia has placed 59 of ads on the Facebook platform in the last month. In the past few years,Universal Music Malaysia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Universal Music Malaysia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Universal Music Malaysia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Universal Music Malaysia.

BigSpy

1.Universal Music Malaysia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Universal Music Malaysia  Universal Music Malaysia  Universal Music Malaysia
Page Categories  Record Label  Record Label  Record Label
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Universal Music Malaysia Marketing Objectives Analysis: 

Universal Music Malaysia has been operating in Record Label for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Universal Music Malaysia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Universal Music Malaysia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  UMM.lnk.to  UMM.lnk.to  UMM.lnk.to
CTA  LISTEN_NOW  LISTEN_NOW  LISTEN_NOW
Text Word Count 0  0  0
Like 0  0  0

Universal Music Malaysia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Universal Music Malaysia Top 1 ads got 0 likes. Universal Music Malaysia uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Universal Music Malaysia shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Universal Music Malaysia should continue to optimize the ad content.

3.Universal Music Malaysia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Others  Others  Others
Ad Time   2020-06-18-2020-06-18  2020-06-16-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://umm.lnk.to/ImissyouImSorryDA  https://umm.lnk.to/BeautifulScarsDA   https://umm.lnk.to/BeautifulScarsDA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Universal Music Malaysia are successful.

Universal Music Malaysia Creative Analysis: 

Universal Music Malaysia placed a Others ad in 2020-06-18-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Universal Music Malaysia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  Malaysia
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Universal Music Malaysia has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Universal Music Malaysia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-16-2020-06-18  2020-06-16-2020-06-18
During  1 days  2 days 2 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Universal Music Malaysia ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Universal Music Malaysia, helping Universal Music Malaysia to grasp the ad data more clearly.