Top Ads on Universal Music Central America

Universal Music Central America Background Introduction:

Página Oficial de Universal Music Central America. Encuentra aquí información, eventos y concursos de los mejores artistas de hoy y siempre.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Universal Music Central America has been advertising and marketing on Facebook for many years. And Universal Music Central America has placed 67 of ads on the Facebook platform in the last month. In the past few years,Universal Music Central America has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Universal Music Central America on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Universal Music Central America. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Universal Music Central America.

BigSpy

1.Universal Music Central America Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Universal Music Central America  Universal Music Central America  Universal Music Central America
Page Categories  Music Production Studio  Music Production Studio  Music Production Studio
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Universal Music Central America Marketing Objectives Analysis: 

Universal Music Central America has been operating in Music Production Studio for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Universal Music Central America best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Universal Music Central America Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Universal Music Central America  Universal Music Central America Alternative Pop by Billie Eilish, a playlist by Digster Music on Spotify 
Ad Copy Text  ¿Cuántos estamos solitarios por estos días? ‍♂️‍♀️ No importa por que al ritmo de BEN...  -  Hoy te dejamos el ritmo pop alternativo de Billie Eilish con ''No Time To Die''. Escuchá esta Playl...
Link Description  N/A  N/A  A playlist featuring Billie Eilish
Website Link  open.spotify.com  Digster.lnk.to  open.spotify.com
CTA  LISTEN_NOW  LISTEN_NOW  LISTEN_NOW
Text Word Count 189  150  147
Like 2  82  37

Universal Music Central America Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Universal Music Central America Top 1 ads got 2 likes. Universal Music Central America uses a sentence with the finishing touch title: “Universal Music Central America”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Universal Music Central America shared 189 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Universal Music Central America should continue to optimize the ad content.

3.Universal Music Central America Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-17-2020-06-17  2020-06-12-2020-06-12  2020-06-11-2020-06-12
Landing Page Link  https://open.spotify.com/playlist/0HXV0EDGj9FmYeVfOnn4mu?si=0CHM4gOoS7mRQDgBmYoyCw  https://digster.lnk.to/RggtnSR?fbclid=IwAR0Qjq68OeiL0yXmpDoOA3A9awymUaimqJvJamFOFaNkZ8dQTsaKrD7hL6c   https://open.spotify.com/playlist/1CuSHucSlkF8cE0kUl0zAU?si=4KLz4ix1QUWZrIRw88CWlQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Universal Music Central America are successful.

Universal Music Central America Creative Analysis: 

Universal Music Central America placed a Video ad in 2020-06-17-2020-06-17, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Universal Music Central America Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Panama  N/A  Costa Rica,Nicaragua
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Universal Music Central America has the best conversion in Panama, and can advertise more in Panama in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Universal Music Central America Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-17  2020-06-12-2020-06-12  2020-06-11-2020-06-12
During  1 days  1 days 2 days 
Like  2  82  37
Share  0  17  3
Comment  0  1  3

Advertising effectiveness is a direct manifestation of advertising. Universal Music Central America ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Universal Music Central America, helping Universal Music Central America to grasp the ad data more clearly.