Top Ads on UnityPoint Health
UnityPoint Health Background Introduction:
UnityPoint Health is one of the nation’s most integrated health systems.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
UnityPoint Health has been advertising and marketing on Facebook for many years. And UnityPoint Health has placed 126 of ads on the Facebook platform in the last month. In the past few years,UnityPoint Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for UnityPoint Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UnityPoint Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UnityPoint Health.
1.UnityPoint Health Top 3 Ads Basic Understanding
|Name||UnityPoint Health||UnityPoint Health||UnityPoint Health|
|Page Categories||Medical Center||Insurance Company||Insurance Company|
UnityPoint Health Marketing Objectives Analysis:
UnityPoint Health has been operating in Medical Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UnityPoint Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.UnityPoint Health Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Jon's Medicare story||Q&A on $0 Medicare Advantage premiums||Grief is a normal part of life|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||Read about Jon’s journey and recovery.||$0 Medicare Advantage premiums||Tips for coping with grief|
|Text Word Count||0||0||0|
UnityPoint Health Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. UnityPoint Health Top 1 ads got 0 likes. UnityPoint Health uses a sentence with the finishing touch title: “Jon's Medicare story”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. UnityPoint Health shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UnityPoint Health should continue to optimize the ad content.
3.UnityPoint Health Top 3 Ads Creative Selection
|Landing Page Link||https://medicare.healthpartnersunitypointhealth.com/2020/04/29/my-healthpartners-unitypoint-health-medicare-plan-helped-me-get-my-life-back/?utm_campaign=medicare_blog_20m6_plan_hpuph&utm_source=facebook_paid&utm_medium=social&utm_content=my-healthpartners-unitypoint-health-medicare-plan-helped-me-get-my-life-back_geo_awareness&utm_term=photo_v1_learn-more_||https://medicare.healthpartnersunitypointhealth.com/2017/03/08/medicare-advantage-plans-premiums-part-ii/?utm_campaign=medicare_blog_20m3_plan_hpuph&utm_source=facebook_paid&utm_medium=social&utm_content=medicare-advantage-plans-premiums-part-ii_geo_interest&utm_term=photo_v1_learn-more_||https://medicare.healthpartnersunitypointhealth.com/2019/05/06/healing-tips-for-older-adults-who-are-grieving/?utm_campaign=medicare_blog_20m3_plan_hpuph&utm_source=facebook_paid&utm_medium=social&utm_content=healing-tips-for-older-adults-who-are-grieving_geo_interest&utm_term=photo_v1_learn-more_|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UnityPoint Health are successful.
UnityPoint Health Creative Analysis:
UnityPoint Health placed a Image ad in 2020-06-10-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.UnityPoint Health Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
UnityPoint Health has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.UnityPoint Health Top 3 Ads Performance Display
|During||6 days||47 days||47 days|
Advertising effectiveness is a direct manifestation of advertising. UnityPoint Health ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 6 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UnityPoint Health, helping UnityPoint Health to grasp the ad data more clearly.