Top Ads on UnitedHealthcare

UnitedHealthcare Background Introduction:

Simpler health plans, better experience, healthier lives. We’re here to bring it all together for you.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UnitedHealthcare has been advertising and marketing on Facebook for many years. And UnitedHealthcare has placed 69 of ads on the Facebook platform in the last month. In the past few years,UnitedHealthcare has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UnitedHealthcare on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UnitedHealthcare. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UnitedHealthcare.

BigSpy

1.UnitedHealthcare Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UnitedHealthcare  UnitedHealthcare  UnitedHealthcare
Page Categories  Insurance Company  Insurance Company  Insurance Agent
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UnitedHealthcare Marketing Objectives Analysis: 

UnitedHealthcare has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UnitedHealthcare best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UnitedHealthcare Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get the app  Go ahead, take advantage. Got Medicaid and Medicare? 
Ad Copy Text  View claim details, find care, see what's covered and more with the UnitedHealthcare® app.  -  Get more benefits than Original Medicare at no extra cost. UnitedHealthcare Dual Complete®
Link Description  Health plan info on the go  N/A  Contact UnitedHealthcare®
Website Link  www.myuhc.com  ma.aarpmedicareplans.com  dsnp.uhccommunityplan.com
CTA  DOWNLOAD  LEARN_MORE  LEARN_MORE
Text Word Count 91  164  91
Like 11  214  133

UnitedHealthcare Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UnitedHealthcare Top 1 ads got 11 likes. UnitedHealthcare uses a sentence with the finishing touch title: “Get the app”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UnitedHealthcare shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UnitedHealthcare should continue to optimize the ad content.

3.UnitedHealthcare Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-27-2020-06-17  2020-05-20-2020-06-16  2020-06-01-2020-06-14
Landing Page Link  https://www.myuhc.com/member/prewelcome.do?currentLanguageFromPreCheck=en&cid=eionb%7Cuhc%7Cmem%7Csmfb%7Chsidmarketing%7C8016910%7C%7Cregistration%7C20200527%7C1x1  https://ma.aarpmedicareplans.com/take-advantage?WT.mc_id=8014278&mrcid=da:fb:ma%7CTakeAdvantage2020%7Csep%7C:1.1:8014278   https://dsnp.uhccommunityplan.com/dsnp?cid=sc:2020-acquisition:90c5ed42&WT.mc_id=8015408

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UnitedHealthcare are successful.

UnitedHealthcare Creative Analysis: 

UnitedHealthcare placed a Video ad in 2020-05-27-2020-06-17, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UnitedHealthcare Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  Estonian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UnitedHealthcare has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UnitedHealthcare Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-17  2020-05-20-2020-06-16  2020-06-01-2020-06-14
During  22 days  28 days 14 days 
Like  11  214  133
Share  3  32  22
Comment  3  13  6

Advertising effectiveness is a direct manifestation of advertising. UnitedHealthcare ‘s Top 1 ad received 11 likes, 3 shares, 3 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UnitedHealthcare, helping UnitedHealthcare to grasp the ad data more clearly.