Top Ads on United POP

United POP Background Introduction:

United POP is the international department of “Deutsche POP” – the well-known academy of music, media and the arts seated in 15 locations.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

United POP has been advertising and marketing on Facebook for many years. And United POP has placed 135 of ads on the Facebook platform in the last month. In the past few years,United POP has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for United POP on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for United POP. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from United POP.

BigSpy

1.United POP Top 3 Ads Basic Understanding

   top1  top2  top3
Name  United POP  United POP  United POP
Page Categories  School  Media  Media
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

United POP Marketing Objectives Analysis: 

United POP has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. United POP best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.United POP Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  BA (Hons) "Graphic Design"  Diploma Graphic Designer Dan odprtih vrat: Freelance fotografija z Alešem Rosa 
Ad Copy Text  Želiš postati grafički dizajner? Upisi su u tijeku, klikni i saznaj više!  From Passion to Profession: Diploma Course Graphic Designer Apply now ✍️ & start your career...  Prijavi se na brezplačno online delavnico!
Link Description  Izvedi več in pospeši svojo kariero!  Diploma & Bachelor in music, media & the arts  ‏فنون‏
Website Link  united-pop.com  united-pop.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  EVENT_RSVP
Text Word Count 78  253  44
Like 3  114  35

United POP Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. United POP Top 1 ads got 3 likes. United POP uses a sentence with the finishing touch title: “BA (Hons) "Graphic Design"”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. United POP shared 78 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. United POP should continue to optimize the ad content.

3.United POP Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-11-09-2020-06-20  2020-02-01-2020-06-19  2020-06-14-2020-06-18
Landing Page Link  https://united-pop.com/hr/form?q=i11xbgxbrxzmxsxc12&utm_source=facebook&utm_medium=cpc  https://united-pop.com/nl/form?q=i11xbrxzmxsxc1212&fbclid=IwAR2BoodfK1lVJJIjv7rvcq-C7YSNLLNQw_AiTcfnNcmURYDyuHO36F6MBAI&utm_source=facebook&utm_campaign=design&utm_medium=cpc   https://www.facebook.com/unitedpopslovenia/?_sref_=148459486763384&refid=7&_ft_=adid.23844917972320675:qid.6839217657968014939:mf_story_key.2220648319638273306:is_sponsored.1:ei.AI@AQKqOG4YdJytXzWb66VhF55C-C-0EUrRACch47c966VJwnNfILURiRsJGC5xGpDFZGiHOGerlqa1V6Vizb3azTxA:top_level_post_id.148459490096717:content_owner_id_new.109762950633038:call_to_action_type.EVENT_RSVP:page_id.109762950633038:src.22:story_location.5:story_attachment_style.event:view_time.1592379449:filter.h_nor:tds_flgs.3:actrs.109762950633038:page_insights.%7B%22109762950633038%22:%7B%22page_id%22:109762950633038,%22page_id_type%22:%22page%22,%22actor_id%22:109762950633038,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592233170,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B148459490096717%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:109762950633038,%22page_id%22:109762950633038,%22post_id%22:148459490096717,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by United POP are successful.

United POP Creative Analysis: 

United POP placed a Image ad in 2019-11-09-2020-06-20, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.United POP Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Croatia,Slovenia  Netherlands,China  Netherlands
Language  Slovenian  English  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

United POP has the best conversion in Croatia,Slovenia, and can advertise more in Croatia,Slovenia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.United POP Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-09-2020-06-20  2020-02-01-2020-06-19  2020-06-14-2020-06-18
During  225 days  140 days 5 days 
Like  3  114  35
Share  1  20  0
Comment  5  9  10

Advertising effectiveness is a direct manifestation of advertising. United POP ‘s Top 1 ad received 3 likes, 1 shares, 5 comments in just 225 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for United POP, helping United POP to grasp the ad data more clearly.