Top Ads on United Way of Central Indiana

United Way of Central Indiana Background Introduction:

United Way of Central Indiana fights for the education, financial stability, health and basic needs of everyone in our community.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

United Way of Central Indiana has been advertising and marketing on Facebook for many years. And United Way of Central Indiana has placed 40 of ads on the Facebook platform in the last month. In the past few years,United Way of Central Indiana has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for United Way of Central Indiana on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for United Way of Central Indiana. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from United Way of Central Indiana.

BigSpy

1.United Way of Central Indiana Top 3 Ads Basic Understanding

   top1  top2  top3
Name  United Way of Central Indiana  United Way of Central Indiana  United Way of Central Indiana
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

United Way of Central Indiana Marketing Objectives Analysis: 

United Way of Central Indiana has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. United Way of Central Indiana best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.United Way of Central Indiana Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Choose your cause – Join the Fight Against Poverty  Poverty is winning, but we have a Secret Weapon... Choose Your Cause — Join the Fight Against Poverty 
Ad Copy Text  no setting  no setting  no setting
Link Description    A new game plan to break the cycle of generational poverty.United Way’s Impact Funds offer a new strategy for increasing your donation’s impact. Each fund is targeted to accomplish specific goals ranging from the most immediate basic needs to ending the cycle of generational poverty to harnessin...  A new game plan to break the cycle of generational poverty.United Way’s Impact Funds offer a new strategy for increasing your donation’s impact. Each fund is targeted to accomplish specific goals ranging from the most immediate basic needs to ending the cycle of generational poverty to harnessin...
Website Link  uwci.org  uwci.org  uwci.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

United Way of Central Indiana Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. United Way of Central Indiana Top 1 ads got 0 likes. United Way of Central Indiana uses a sentence with the finishing touch title: “Choose your cause – Join the Fight Against Poverty”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. United Way of Central Indiana shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. United Way of Central Indiana should continue to optimize the ad content.

3.United Way of Central Indiana Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-06-20-2020-05-17  2019-07-29-2020-05-17  2019-07-29-2020-05-17
Landing Page Link  https://uwci.org/impact-funds/?utm_source=facebook&utm_medium=ads&utm_campaign=impact-funds-retargeting  https://uwci.org/impact-funds/?utm_source=facebook&utm_medium=ads&utm_campaign=impact-funds   https://uwci.org/impact-funds/?utm_source=facebook&utm_medium=ads&utm_campaign=impact-funds

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by United Way of Central Indiana are successful.

United Way of Central Indiana Creative Analysis: 

United Way of Central Indiana placed a Image ad in 2019-06-20-2020-05-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.United Way of Central Indiana Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

United Way of Central Indiana has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.United Way of Central Indiana Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-06-20-2020-05-17  2019-07-29-2020-05-17  2019-07-29-2020-05-17
During  333 days  294 days 294 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. United Way of Central Indiana ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 333 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for United Way of Central Indiana, helping United Way of Central Indiana to grasp the ad data more clearly.