Top Ads on United Naturals

United Naturals Background Introduction:

We serve up health supplements the way nature intended, with ingredients that can support your health and well-being.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

United Naturals has been advertising and marketing on Facebook for many years. And United Naturals has placed 42 of ads on the Facebook platform in the last month. In the past few years,United Naturals has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for United Naturals on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for United Naturals. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from United Naturals.

BigSpy

1.United Naturals Top 3 Ads Basic Understanding

   top1  top2  top3
Name  United Naturals  United Naturals  United Naturals
Page Categories  Vitamins/Supplements  Vitamins/Supplements  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

United Naturals Marketing Objectives Analysis: 

United Naturals has been operating in Vitamins/Supplements for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. United Naturals best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.United Naturals Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dejen de comprar este vegetal infectado  Americans Love Ibuprofen & It’s A Big Problem Should We Quit Ibuprofen? 
Ad Copy Text  Un médico de primer nivel está insistiendo a los Americanos que boten este vegetal inmediatamente.  Who knew that Ibuprofen came with these side effects?  Americans are ditching ibuprofen after top U.S. doctor reveals the destructive effects of it.
Link Description  N/A  N/A  N/A
Website Link  www.gutconnect.com  www.gutconnect.com  www.gutconnect.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 100  53  93
Like 2046  1797  1369

United Naturals Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. United Naturals Top 1 ads got 2046 likes. United Naturals uses a sentence with the finishing touch title: “Dejen de comprar este vegetal infectado”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. United Naturals shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. United Naturals should continue to optimize the ad content.

3.United Naturals Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-27-2020-05-11  2020-03-25-2020-05-10  2020-02-27-2020-05-09
Landing Page Link  https://www.gutconnect.com/fb_sp/?source=internal  https://www.gutconnect.com/gc-usm-fs/?source=internal   https://www.gutconnect.com/gc-usm-fs/?source=internal

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by United Naturals are successful.

United Naturals Creative Analysis: 

United Naturals placed a Video ad in 2020-03-27-2020-05-11, and got 2046 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.United Naturals Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Colombia  N/A  N/A
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

United Naturals has the best conversion in Colombia, and can advertise more in Colombia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.United Naturals Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-27-2020-05-11  2020-03-25-2020-05-10  2020-02-27-2020-05-09
During  46 days  47 days 73 days 
Like  2046  1797  1369
Share  2658  4370  2207
Comment  2115  576  796

Advertising effectiveness is a direct manifestation of advertising. United Naturals ‘s Top 1 ad received 2046 likes, 2658 shares, 2115 comments in just 46 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for United Naturals, helping United Naturals to grasp the ad data more clearly.