Top Ads on Unisport

Unisport Background Introduction:

Unisport es la escuela de negocios del sector deportivo. Si tu pasión es el deporte, estás en el sitio adecuado. Actitud=Futuro.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Unisport has been advertising and marketing on Facebook for many years. And Unisport has placed 34 of ads on the Facebook platform in the last month. In the past few years,Unisport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Unisport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Unisport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Unisport.

BigSpy

1.Unisport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Unisport  Unisport  Unisport
Page Categories  Sporting Goods Store  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Unisport Marketing Objectives Analysis: 

Unisport has been operating in Sporting Goods Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Unisport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Unisport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  adidas Predator 20.3 FG/AG Uniforia - Hvid/Sort/Rød Børn  N/A N/A 
Ad Copy Text  Gratis fragt - Ved køb over 499 kr 30 dages problemfri returret Hvad venter du på?  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.unisport.dk  unisport.es  landing.unisport.es
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 88  0  0
Like 0  0  0

Unisport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Unisport Top 1 ads got 0 likes. Unisport uses a sentence with the finishing touch title: “adidas Predator 20.3 FG/AG Uniforia - Hvid/Sort/Rød Børn”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Unisport shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Unisport should continue to optimize the ad content.

3.Unisport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-11-14-2020-06-15  2020-05-21-2020-06-03  2020-04-07-2020-06-03
Landing Page Link  https://www.unisport.dk/fodboldstoevler/adidas-nemeziz-193-fgag-laceless-shadowbeast-sortguld/187366/?utm_source=facebook&utm_medium=display&utm_campaign=dk+//+rmkt+//+av+//+conversions&fbclid=IwAR1FO9hYCHh8eJ8lLr00pAsf90yqaX9eQGT3mnsiKGXUsAxq-d5Tmy5XAZA  https://unisport.es/oferta-formativa/master-en-coaching-directivo-deportivo-y-psicologia-del-alto-rendimiento/   http://landing.unisport.es/es/management-school-masters

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Unisport are successful.

Unisport Creative Analysis: 

Unisport placed a Carousel ad in 2019-11-14-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Unisport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Spain  Spain
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Unisport has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Unisport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-14-2020-06-15  2020-05-21-2020-06-03  2020-04-07-2020-06-03
During  215 days  14 days 58 days 
Like  0  0  0
Share  2  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Unisport ‘s Top 1 ad received 0 likes, 2 shares, 0 comments in just 215 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Unisport, helping Unisport to grasp the ad data more clearly.