Top Ads on Uniqlo Singapore

Uniqlo Singapore Background Introduction:

Shop UNIQLO.com for innovative and exceptional clothing for men, women, and kids.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Uniqlo Singapore has been advertising and marketing on Facebook for many years. And Uniqlo Singapore has placed 71 of ads on the Facebook platform in the last month. In the past few years,Uniqlo Singapore has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Uniqlo Singapore on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Uniqlo Singapore. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Uniqlo Singapore.

BigSpy

1.Uniqlo Singapore Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Uniqlo Singapore  Uniqlo Singapore  Uniqlo Singapore
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Uniqlo Singapore Marketing Objectives Analysis: 

Uniqlo Singapore has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Uniqlo Singapore best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Uniqlo Singapore Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Don’t miss out on these member-exclusive deals.  Uniqlo Singapore Uniqlo Singapore 
Ad Copy Text  Download Uniqlo App Get $5 Online Coupon!  Embracing the beauty of all women, this exclusive collaboration features elegant and effortless comf...  The HANA TAJIMA FOR UNIQLO 20SS Collection is out now! Discover the energetic and extensive assortm...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  ad.doubleclick.net  ad.doubleclick.net
CTA  DOWNLOAD  SHOP_NOW  SHOP_NOW
Text Word Count 41  111  159
Like 45  22  5

Uniqlo Singapore Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Uniqlo Singapore Top 1 ads got 45 likes. Uniqlo Singapore uses a sentence with the finishing touch title: “Don’t miss out on these member-exclusive deals.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Uniqlo Singapore shared 41 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Uniqlo Singapore should continue to optimize the ad content.

3.Uniqlo Singapore Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-10-2020-06-18  2020-06-09-2020-06-14  2020-05-28-2020-06-03
Landing Page Link  http://play.google.com/store/apps/details?id=com.uniqlo.sg.catalogue  https://www.uniqlo.com/sg/store/women/collections/hana-tajima.html?utm_source=sg_facebook&utm_medium=social&utm_campaign=UQSG20_facebook_SNS_10Jun2020to16Jun2020_Havas&dclid=CLCKm8mTg-oCFeA1rQYduwMBdA   https://ad.doubleclick.net/ddm/trackclk/N4021.139015.FACEBOOKSG/B24197426.274541572;dc_trk_aid=468766423;dc_trk_cid=132724949;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR0vPUhskoroD9ysdrn7YvAiVm7RRRbOGamiRrc0tJZR-7uQuazwsRYPWgU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Uniqlo Singapore are successful.

Uniqlo Singapore Creative Analysis: 

Uniqlo Singapore placed a Image ad in 2020-06-10-2020-06-18, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Uniqlo Singapore Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  N/A  Singapore
Language  English  Filipino  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Uniqlo Singapore has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Uniqlo Singapore Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-18  2020-06-09-2020-06-14  2020-05-28-2020-06-03
During  9 days  6 days 7 days 
Like  45  22  5
Share  4  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Uniqlo Singapore ‘s Top 1 ad received 45 likes, 4 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Uniqlo Singapore, helping Uniqlo Singapore to grasp the ad data more clearly.