Top Ads on Union Depot

Union Depot Background Introduction:

Historic multimodal transportation hub and the perfect setting for public events, private functions, arts and cultural festivals, concerts and more.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Union Depot has been advertising and marketing on Facebook for many years. And Union Depot has placed 4 of ads on the Facebook platform in the last month. In the past few years,Union Depot has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Union Depot on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Union Depot. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Union Depot.

BigSpy

1.Union Depot Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Union Depot  Union Depot  Union Depot
Page Categories  Transit Hub  Transit Hub  Transit Hub
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Union Depot Marketing Objectives Analysis: 

Union Depot has been operating in Transit Hub for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Union Depot best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Union Depot Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Union Depot  Plan Your Event Spring Saint Paul Art Crawl at Union Depot 
Ad Copy Text  All aboard for Union Depot’s Hub for the Holidays! Celebrate the season with trains, festivitie...  The Waiting Room's size and beauty make an impressive backdrop for meetings and conferences, with th...  Join 25 local artists who will showcase their work at Union Depot in the Head House during the Sprin...
Link Description  N/A  Make your meeting memorable  Art · 2,255 people
Website Link  www.facebook.com  www.uniondepot.org  www.facebook.com
CTA  NO_BUTTON  LEARN_MORE  EVENT_RSVP
Text Word Count 133  143  123
Like 178  2  72

Union Depot Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Union Depot Top 1 ads got 178 likes. Union Depot uses a sentence with the finishing touch title: “Union Depot”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Union Depot shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Union Depot should continue to optimize the ad content.

3.Union Depot Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-11-11-2019-12-20  2019-03-01-2019-04-24  2019-04-11-2019-04-24
Landing Page Link  https://www.facebook.com/uniondepot/?_vref_=2362597170720221&refid=28&_ft_=adid.23843987149040060%3Aqid.6772487881881460178%3Amf_story_key.-8914158434132023543%3Ais_sponsored.1%3Aei.AI%40AQLIY7imrrffIYJ6zev6uf0kXCR6OcNdia2i0TGXbazT6DTKv8Y7-afUmCg4-wBcSaw8DigXEaggDNCoevs_TA6k%3Atop_level_post_id.2517349621682630%3Acontent_owner_id_new.110661612351455%3Acall_to_action_type.NO_BUTTON%3Apage_id.110661612351455%3Asrc.22%3Aphoto_id.2362597170720221%3Astory_location.5%3Astory_attachment_style.rich_media%3Aview_time.1576842568%3Afilter.h_nor%3Aactrs.110661612351455%3Apage_insights.%7B%22110661612351455%22%3A%7B%22page_id%22%3A110661612351455%2C%22actor_id%22%3A110661612351455%2C%22dm%22%3A%7B%22isShare%22%3A0%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1573569047%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B2517349621682630%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A110661612351455%2C%22page_id%22%3A110661612351455%2C%22post_id%22%3A2517349621682630%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=C-R  https://www.uniondepot.org/events/plan-your-event/   https://www.facebook.com/110661612351455/posts/2141022582648671/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Union Depot are successful.

Union Depot Creative Analysis: 

Union Depot placed a Video ad in 2019-11-11-2019-12-20, and got 178 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Union Depot Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Union Depot has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Union Depot Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-11-2019-12-20  2019-03-01-2019-04-24  2019-04-11-2019-04-24
During  40 days  55 days 14 days 
Like  178  2  72
Share  23  0  0
Comment  5  0  1

Advertising effectiveness is a direct manifestation of advertising. Union Depot ‘s Top 1 ad received 178 likes, 23 shares, 5 comments in just 40 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Union Depot, helping Union Depot to grasp the ad data more clearly.