Top Ads on Union Assurance PLC

Union Assurance PLC Background Introduction:

Union Assurance is one of Sri Lanka’s largest provider of life insurance solutions in the country.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Union Assurance PLC has been advertising and marketing on Facebook for many years. And Union Assurance PLC has placed 53 of ads on the Facebook platform in the last month. In the past few years,Union Assurance PLC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Union Assurance PLC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Union Assurance PLC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Union Assurance PLC.

BigSpy

1.Union Assurance PLC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Union Assurance PLC  Union Assurance PLC  Union Assurance PLC
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Union Assurance PLC Marketing Objectives Analysis: 

Union Assurance PLC has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Union Assurance PLC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Union Assurance PLC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  யூனியன் அஷ்யூரன்சிடமிருந்து சகல காப்புறுதிதாரர்களுக்கும் இலவச கொவிட்-19 ஆயுள் காப்புறுதி அ  FREE Covid-19 Cover for Union Assurance Customers ACTIVATE NOW !! 
Ad Copy Text  no setting  Stay Safe & Stay Protected with Union Assurance! We are offering up to Rs. 1 Million worth of FREE ...  FREE & UNLIMITED Doctor Consultations for Union Assurance Policyholders!
Link Description  Posted in News Posted on May 27, 2020 by UA Admin இந்த ஆபத்து நிறைந்த காலப்பகுதியில் யூனியன் அஷ்யூரன்ஸ் தனது வாடிக்கையாளர்களுக்கும் அவர்கள.....  Posted in News Posted on May 26, 2020 by UA AdminUnion Assurance (UA) has reaffirmed its commitment towards protecting the wellbeing of its customers and their families by offering a free COVID 19 Life cover to both existing and new policyholders during this critical time period. This free cover wil...  N/A
Website Link  unionassurance.com  unionassurance.com  portal.unionassurance.com
CTA  LEARN_MORE  LEARN_MORE  SIGN_UP
Text Word Count 0  380  72
Like 1760  337  1

Union Assurance PLC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Union Assurance PLC Top 1 ads got 1760 likes. Union Assurance PLC uses a sentence with the finishing touch title: “யூனியன் அஷ்யூரன்சிடமிருந்து சகல காப்புறுதிதாரர்களுக்கும் இலவச கொவிட்-19 ஆயுள் காப்புறுதி அ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Union Assurance PLC shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Union Assurance PLC should continue to optimize the ad content.

3.Union Assurance PLC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-31-2020-06-08  2020-05-27-2020-06-02  2020-05-10-2020-05-13
Landing Page Link  https://unionassurance.com/tamil/free-covid-19-life-cover/  https://unionassurance.com/free-covid-19-life-cover/   https://portal.unionassurance.com/auth/sign_in/otp

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Union Assurance PLC are successful.

Union Assurance PLC Creative Analysis: 

Union Assurance PLC placed a Image ad in 2020-05-31-2020-06-08, and got 1760 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Union Assurance PLC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sri Lanka  Sri Lanka  Qatar
Language  Tamil  English  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Union Assurance PLC has the best conversion in Sri Lanka, and can advertise more in Sri Lanka in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Union Assurance PLC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-08  2020-05-27-2020-06-02  2020-05-10-2020-05-13
During  9 days  7 days 4 days 
Like  1760  337  1
Share  107  14  0
Comment  48  3  0

Advertising effectiveness is a direct manifestation of advertising. Union Assurance PLC ‘s Top 1 ad received 1760 likes, 107 shares, 48 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Union Assurance PLC, helping Union Assurance PLC to grasp the ad data more clearly.