Top Ads on Unilever Food Solutions

Unilever Food Solutions Background Introduction:

It takes commitment to run a successful kitchen. The pain, the burns, the drama, the hours… and only chefs understand that. We are chefs supporting chefs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Unilever Food Solutions has been advertising and marketing on Facebook for many years. And Unilever Food Solutions has placed 681 of ads on the Facebook platform in the last month. In the past few years,Unilever Food Solutions has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Unilever Food Solutions on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Unilever Food Solutions. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Unilever Food Solutions.

BigSpy

1.Unilever Food Solutions Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Unilever Food Solutions  Unilever Food Solutions  Unilever Food Solutions
Page Categories  Kitchen/Cooking  Food & Beverage Company  Kitchen/Cooking
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Unilever Food Solutions Marketing Objectives Analysis: 

Unilever Food Solutions has been operating in Kitchen/Cooking for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Unilever Food Solutions best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Unilever Food Solutions Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  کھانے کے اخراجات  DESCARGA GRATIS LA GUÍA PARA LA REAPERTURA Promote your food delivery business 
Ad Copy Text  -  Protocolos de higiene, consejos para la gestión del Delivery y Take Away... y todo lo que necesitas...  پروٹین، آئرن اور وٹامنز سے بھرپوت، قینواہ قوّتِ مدافعت...
Link Description  ریسیپیز کے اخراجات کا حساب لگا کر ریسٹورنٹ ڈشز کی قیمت کا تعین کریں تاکہ منافع اور کاروباری عمل رواں دواں رہیں  ¡Lo remontaremos entre todos!  N/A
Website Link  www.unileverfoodsolutions.pk  www.unileverfoodsolutions.es  www.unileverfoodsolutions.pk
CTA  LEARN_MORE  DOWNLOAD  LEARN_MORE
Text Word Count 233  181  291
Like 4  10  1

Unilever Food Solutions Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Unilever Food Solutions Top 1 ads got 4 likes. Unilever Food Solutions uses a sentence with the finishing touch title: “کھانے کے اخراجات”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Unilever Food Solutions shared 233 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Unilever Food Solutions should continue to optimize the ad content.

3.Unilever Food Solutions Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-15-2020-06-18  2020-06-03-2020-06-18  2020-06-15-2020-06-17
Landing Page Link  https://www.unileverfoodsolutions.pk/ur/chef-inspiration/fighting-covid-19-together/protecting-profits/food-costing.html?utm_source=facebook&utm_medium=display&utm_campaign=pk_sca17_l3l4engage_covid19_test&utm_term=reprise&utm_content=pk_covid19_ur_foodcost_linkad  https://www.unileverfoodsolutions.es/guia-basica-para-la-reapertura-de-tu-negocio.html   https://www.unileverfoodsolutions.pk/ur/recipe/%D8%B3%D9%88%D9%BE%D8%B1-%DA%A9%DB%8C%D9%86%D9%88%D8%A7-%D9%BE%D9%84%D8%A7%D8%A4-%D8%A7%DB%8C%D9%86%DA%88-%DA%86%DA%A9%D9%86-%D8%AA%D9%90%DA%A9%DB%81-%DB%81%D8%A7%D9%86%DA%88%DB%8C-R0082075.html?utm_source=facebook&utm_medium=display&utm_campaign=pk_sca17_l3l4engage_covid19_test&utm_term=reprise&utm_content=pk_covid19_ur_immunity-quinoa_carousel

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Unilever Food Solutions are successful.

Unilever Food Solutions Creative Analysis: 

Unilever Food Solutions placed a Image ad in 2020-06-15-2020-06-18, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Unilever Food Solutions Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan  N/A  Pakistan
Language  Urdu  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Unilever Food Solutions has the best conversion in Pakistan, and can advertise more in Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Unilever Food Solutions Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-03-2020-06-18  2020-06-15-2020-06-17
During  4 days  16 days 3 days 
Like  4  10  1
Share  0  2  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Unilever Food Solutions ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Unilever Food Solutions, helping Unilever Food Solutions to grasp the ad data more clearly.