Top Ads on Unieuro

Unieuro Background Introduction:

www.unieuro.it

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Unieuro has been advertising and marketing on Facebook for many years. And Unieuro has placed 129 of ads on the Facebook platform in the last month. In the past few years,Unieuro has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Unieuro on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Unieuro. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Unieuro.

BigSpy

1.Unieuro Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Unieuro  Unieuro  Unieuro
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Unieuro Marketing Objectives Analysis: 

Unieuro has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Unieuro best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Unieuro Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Unieuro  Patrizia D'Achille Unieuro 
Ad Copy Text  Hai dimenticato qualcosa nel carrello? Torna a trovarci sull'app Unieuro, sconti fino al 50%  Hai visto qualcosa di interessante? Torna a trovarci sull'app Unieuro, Sconti fino al 50%  Aiutiamo il pianeta con le scelte di tutti i giorni: scopri le tecnologie più sostenibili degli ele...
Link Description  N/A  N/A  N/A
Website Link  www.unieuro.it  www.unieuro.it  ad.doubleclick.net
CTA  BUY_NOW  BUY_NOW  LEARN_MORE
Text Word Count 92  89  119
Like 0  0  78

Unieuro Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Unieuro Top 1 ads got 0 likes. Unieuro uses a sentence with the finishing touch title: “Unieuro”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Unieuro shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Unieuro should continue to optimize the ad content.

3.Unieuro Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-24-2020-06-17  2020-05-12-2020-06-14  2020-06-11-2020-06-14
Landing Page Link  http://www.unieuro.it/  http://www.unieuro.it/   https://ad.doubleclick.net/ddm/clk/469519013;275330187;j

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Unieuro are successful.

Unieuro Creative Analysis: 

Unieuro placed a Carousel ad in 2020-05-24-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Unieuro Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Italy
Language  French  Italian  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Unieuro has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Unieuro Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-17  2020-05-12-2020-06-14  2020-06-11-2020-06-14
During  25 days  34 days 4 days 
Like  0  0  78
Share  0  210  3
Comment  0  0  3

Advertising effectiveness is a direct manifestation of advertising. Unieuro ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Unieuro, helping Unieuro to grasp the ad data more clearly.