Top Ads on Unidas

Unidas Background Introduction:

Alugue seu carro na Unidas! Vamos juntos!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Unidas has been advertising and marketing on Facebook for many years. And Unidas has placed 351 of ads on the Facebook platform in the last month. In the past few years,Unidas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Unidas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Unidas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Unidas.

BigSpy

1.Unidas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Unidas  Unidas  Unidas
Page Categories  Car Rental  Car Dealership  Car Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Unidas Marketing Objectives Analysis: 

Unidas has been operating in Car Rental for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Unidas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Unidas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Alugue com 10% de desconto!  Compre sem sair de casa! Financie seu carro aqui SEM ENTRADA! 
Ad Copy Text  Pensando em alugar um carro? Reserve hoje ainda com 10% de desconto na Unidas! ???? Clique em "rese...  Agora você pode comprar o #SeuSeminovoPerfeito sem sair de casa! Do primeiro contato à entrega do...  Financie o seu próximo carro com ou SEM entrada na Unidas Seminovos! Temos as melhores condições...
Link Description  Clique em "reservar agora" e aproveite!  Clique em "saiba mais" e aproveite  Clique em "saiba mais" e aproveite
Website Link  www.unidas.com.br  seminovos.unidas.com.br  seminovos.unidas.com.br
CTA  BOOK_TRAVEL  SHOP_NOW  SHOP_NOW
Text Word Count 141  210  254
Like 266  5  43

Unidas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Unidas Top 1 ads got 266 likes. Unidas uses a sentence with the finishing touch title: “Alugue com 10% de desconto!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Unidas shared 141 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Unidas should continue to optimize the ad content.

3.Unidas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-03-16-2020-06-18  2020-05-01-2020-06-18  2020-05-02-2020-06-17
Landing Page Link  https://www.unidas.com.br/para-voce/reservas-nacionais?utm_source=facebook&utm_medium=cpc&utm_campaign=FB+RAC+-+Gen+-+Nac+-+Cupom+Aplicado&utm_content=FB+RAC+-+Gen+-+Nac+-+Cupom+Aplicado+-+Viajantes+25+a+49+-+Carrossel&cupom=AMAMOSDESCONTO&fbclid=IwAR2fsGTdnnhJwMzB1LZbFno3DV5rasZnrE7U158Dzhbmc21NCXrBfTyKXB8  https://seminovos.unidas.com.br/veiculos/salvador-salvador-ba   https://seminovos.unidas.com.br/veiculos/campo-grande-ms?utm_source=facebook&utm_medium=cpc&utm_campaign=FB+SN+-+Convers%C3%B5es+Lojas+-+MS+-+Campo+Grande+-+VCGR+%7C+SN+JOAQUIM+MURTINHO&utm_content=FB+SN+-+Site+-+Amplo+18%2B&term=FB+SN+-+Vid+-+Financiamento+100%25+(C1/CTA2)+%E2%80%94+C%C3%B3pia

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Unidas are successful.

Unidas Creative Analysis: 

Unidas placed a Carousel ad in 2020-03-16-2020-06-18, and got 266 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Unidas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Unidas has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Unidas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-16-2020-06-18  2020-05-01-2020-06-18  2020-05-02-2020-06-17
During  95 days  49 days 47 days 
Like  266  5  43
Share  8  0  2
Comment  28  0  5

Advertising effectiveness is a direct manifestation of advertising. Unidas ‘s Top 1 ad received 266 likes, 8 shares, 28 comments in just 95 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Unidas, helping Unidas to grasp the ad data more clearly.