Top Ads on Unicaf Egypt

Unicaf Egypt Background Introduction:

The UNICAF Scholarship Scheme is one of the most generous scholarship programmes available for African Students.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Unicaf Egypt has been advertising and marketing on Facebook for many years. And Unicaf Egypt has placed 52 of ads on the Facebook platform in the last month. In the past few years,Unicaf Egypt has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Unicaf Egypt on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Unicaf Egypt. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Unicaf Egypt.

BigSpy

1.Unicaf Egypt Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Unicaf Egypt  Unicaf Egypt  Unicaf Egypt
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Unicaf Egypt Marketing Objectives Analysis: 

Unicaf Egypt has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Unicaf Egypt best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Unicaf Egypt Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Advance your Career with a British MBA  Study Online from Egypt from £99 per month Advance your Career with a British MBA 
Ad Copy Text  Study Online for a British MBA, from the University of East London, with a Unicaf Scholarship  Study Online for a British Master's, from Liverpool John Moores University, with a Unicaf Scholarshi...  Study Online for a British MBA, from the University of East London, with a Unicaf Scholarship
Link Description  Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner.  The partnership between the Liverpool John Moore University and Unicaf brings together the resources and capabilities of both organisations to offer innovative learning solutions and programmes which are delivered fully online to the needs of a wide range of professionals.  Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner.
Website Link  apply.unicaf.org  apply.unicaf.org  apply.unicaf.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 93  101  93
Like 2480  212  518

Unicaf Egypt Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Unicaf Egypt Top 1 ads got 2480 likes. Unicaf Egypt uses a sentence with the finishing touch title: “Advance your Career with a British MBA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Unicaf Egypt shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Unicaf Egypt should continue to optimize the ad content.

3.Unicaf Egypt Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-24-2020-06-20  2020-04-22-2020-06-18  2020-05-24-2020-06-18
Landing Page Link  https://apply.unicaf.org/UEL/online/mba/egypt?utm_source=facebook&utm_medium=cpc-%7B%7Bplacement%7D%7D&utm_campaign=FB-UEL-Egypt-Generic-22-05-2020&utm_content=MBA&campaign_id=%7B%7Bcampaign.id%7D%7D&adgroupID=%7B%7Badset.id%7D%7D  https://apply.unicaf.org/LJMU/online/all-programmes/egypt?utm_source=facebook&utm_medium=cpc-Facebook_Mobile_Feed&utm_campaign=FB-L-Egypt-19-02-2020&utm_content=cm-Masters&cm=1&campaign_id=6154914522836&adgroupID=6167164573036&fbclid=IwAR3xZJkH9Jfi9fG_fEZ_tccNvf_XXXrE_J84xqbG-7oiQmNYHMZnjbYmxF4   https://apply.unicaf.org/UEL/online/mba/egypt?utm_source=facebook&utm_medium=cpc-Facebook_Mobile_Feed&utm_campaign=FB-UEL-Egypt-Generic-22-05-2020&utm_content=MBA&campaign_id=6178550680036&adgroupID=6178550680236

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Unicaf Egypt are successful.

Unicaf Egypt Creative Analysis: 

Unicaf Egypt placed a Image ad in 2020-05-24-2020-06-20, and got 2480 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Unicaf Egypt Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Egypt  Egypt
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Unicaf Egypt has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Unicaf Egypt Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-20  2020-04-22-2020-06-18  2020-05-24-2020-06-18
During  28 days  58 days 26 days 
Like  2480  212  518
Share  124  7  43
Comment  249  24  100

Advertising effectiveness is a direct manifestation of advertising. Unicaf Egypt ‘s Top 1 ad received 2480 likes, 124 shares, 249 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Unicaf Egypt, helping Unicaf Egypt to grasp the ad data more clearly.