Top Ads on Unibes Cultural

Unibes Cultural Background Introduction:

Unibes Cultural: o hub de impacto social que une Arte, Cultura e Empreendedorismo Criativo.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Unibes Cultural has been advertising and marketing on Facebook for many years. And Unibes Cultural has placed 39 of ads on the Facebook platform in the last month. In the past few years,Unibes Cultural has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Unibes Cultural on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Unibes Cultural. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Unibes Cultural.

BigSpy

1.Unibes Cultural Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Unibes Cultural  Unibes Cultural  Unibes Cultural
Page Categories  Cultural Center  Cultural Center  Cultural Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Unibes Cultural Marketing Objectives Analysis: 

Unibes Cultural has been operating in Cultural Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Unibes Cultural best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Unibes Cultural Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Unibes Cultural  Unibes Cultural Unibes Cultural 
Ad Copy Text  O rabino Nilton Bonder estará na Unibes Cultural propondo uma reflexão sobre a questão moderna da...  Assista agora Editora Summus “Círculo de mulheres - As novas irmandades”. #ExpressõesCulturais...  Que o consumo de internet no Brasil é alto, é um fato, mas você sabia que a velocidade da interne...
Link Description  O rabino Nilton Bonder estará na Unibes Cultural propondo uma reflexão sobre a questão moderna da maternidade facultativa à luz dos mitos femininos que se preservaram do patriarcalismo. A palestra acontece dia 4 de junho, das 20h15 às 22h na Unibes Cultural. Mais informações no site https://bit.ly/2vpSJQ4 #JanelasParaoConhecimento #JanelasParaoConhecimentoNaUCult #Construindoumavidacompropósito #NiltonBonder  N/A  Que o consumo de internet no Brasil é alto, é um fato, mas você sabia que a velocidade da internet brasileira está abaixo da média mundial? O brasileiro alcançava em média 20,34 Mb/s (Megabits por segundo), uma média muito baixa em comparação com a de outros países asiáticos e europeus. Em pesquisa, a Opensignal mostrou em ranking publicado os países com melhor velocidade de internet ▪Singapura: 44,31 Mb/s ▪Holanda: 42,12 Mb/s ▪Noruega: 41,20 Mb/s ▪Coreia do Sul: 40,44 Mb/s ▪Hungria: 39,18 Mb/s ▪Bélgica: 36,13 Mb/s ▪Austrália: 36,08 Mb/s ▪Nova Zelândia: 33,52 Mb/s ▪Bulgária: 33,34 Mb/s ▪Dinamarca: 33,09 Mb/s Já o Brasil, ficou bem abaixo, em 52º lugar. #Mídia #MídiaNaUCult
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 421  145  726
Like 135  34  63

Unibes Cultural Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Unibes Cultural Top 1 ads got 135 likes. Unibes Cultural uses a sentence with the finishing touch title: “Unibes Cultural”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Unibes Cultural shared 421 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Unibes Cultural should continue to optimize the ad content.

3.Unibes Cultural Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-04-28-2019-05-09  2019-05-07-2019-05-09  2019-04-19-2019-04-24
Landing Page Link  https://www.facebook.com/512207352265686/posts/1287812048038542/  https://www.facebook.com/UnibesCultural/videos/316411389055500/   https://www.facebook.com/512207352265686/posts/1282214928598254/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Unibes Cultural are successful.

Unibes Cultural Creative Analysis: 

Unibes Cultural placed a Image ad in 2019-04-28-2019-05-09, and got 135 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Unibes Cultural Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Romanian  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Unibes Cultural has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Unibes Cultural Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-28-2019-05-09  2019-05-07-2019-05-09  2019-04-19-2019-04-24
During  12 days  3 days 6 days 
Like  135  34  63
Share  23  10  3
Comment  4  10  0

Advertising effectiveness is a direct manifestation of advertising. Unibes Cultural ‘s Top 1 ad received 135 likes, 23 shares, 4 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Unibes Cultural, helping Unibes Cultural to grasp the ad data more clearly.