Top Ads on Unibank

Unibank Background Introduction:

Hər bir vətəndaşımıza xidmətdən qürur duyuruq!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Unibank has been advertising and marketing on Facebook for many years. And Unibank has placed 106 of ads on the Facebook platform in the last month. In the past few years,Unibank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Unibank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Unibank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Unibank.

BigSpy

1.Unibank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Unibank  Unibank  Unibank
Page Categories  Financial Service  Commercial Bank  Commercial Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Unibank Marketing Objectives Analysis: 

Unibank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Unibank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Unibank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  BDO Unibank  Find out how we can help uBank 
Ad Copy Text  Halos araw-araw, may bagong modus ang mga scammer. Tatawag tungkol sa mamahalin na transaction daw s...  Get the money you need, when you need it most with a personal loan from the bank who has your back.  Hazırsan? Qarşıla ⬇️ Yeni dizayn və yeni funksiyalarla uBank!
Link Description  N/A  Membership, lending criteria and conditions apply.  N/A
Website Link  www.bdo.com.ph  www.unibank.com.au  unbk.az
CTA    BOOK_TRAVEL  LEARN_MORE
Text Word Count 327  99  71
Like 916  2  187

Unibank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Unibank Top 1 ads got 916 likes. Unibank uses a sentence with the finishing touch title: “BDO Unibank”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Unibank shared 327 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Unibank should continue to optimize the ad content.

3.Unibank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-05-2020-06-17  2020-05-28-2020-06-16  2020-05-31-2020-06-05
Landing Page Link  https://www.bdo.com.ph/personal/ebanking/account-security?fbclid=IwAR3I2M1eKJj5SFsY-z4U6AO0h6NBrt1646IJbPYvrHHg__iWyfVSFdRBc94  https://www.unibank.com.au/loans?utm_source=social&utm_medium=paid&utm_campaign=fbleadform   https://unibank.az/az/umobile/index

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Unibank are successful.

Unibank Creative Analysis: 

Unibank placed a Carousel ad in 2020-06-05-2020-06-17, and got 916 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Unibank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Australia  Armenia,Azerbaijan
Language  Filipino  English  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Unibank has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Unibank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-17  2020-05-28-2020-06-16  2020-05-31-2020-06-05
During  13 days  20 days 6 days 
Like  916  2  187
Share  268  0  30
Comment  46  0  42

Advertising effectiveness is a direct manifestation of advertising. Unibank ‘s Top 1 ad received 916 likes, 268 shares, 46 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Unibank, helping Unibank to grasp the ad data more clearly.