Top Ads on Unbox

Unbox Background Introduction:

Unbox.ph is a gadget and tech blog for non-techies. :)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Unbox has been advertising and marketing on Facebook for many years. And Unbox has placed 205 of ads on the Facebook platform in the last month. In the past few years,Unbox has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Unbox on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Unbox. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Unbox.

BigSpy

1.Unbox Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Unbox  Unbox  Unbox
Page Categories  Website  Games/Toys  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  N/A

Unbox Marketing Objectives Analysis: 

Unbox has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Unbox best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Unbox Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Build Your Man Cave or Gaming Room With These Gadgets! - UNBOX PH  N/A Huawei nova 7 SE 5G Unboxing, Quick Review: Bringing 5G To The Mid-Range - UNBOX PH 
Ad Copy Text  Here are some of our top picks for gadgets, tech, and ridiculously comfy chairs for your Gaming Room...  no setting  We check out the first mid-range 5G phone in the Philippines:
Link Description  Since you’re staying more at home lately, it’s a good idea to invest in your gaming set-up or man cave. Today we’ll go over several gadgets and tech that you might want to add to the list of items that you can add to your “work space”. All the items can be bought from Lazada …  N/A  We unbox Huawei’s new 5G-capable mid-ranger! Huawei’s expanding their nova 7 lineup of mid-range phones today, with the arrival of their new nova 7 SE 5G mid-ranger. Just like other nova smartphones in the past, the new device comes packing powerful hardware, new features, and most importantly, ...
Website Link  www.unbox.ph  pinbox3000.com  www.unbox.ph
CTA    LEARN_MORE  
Text Word Count 113  0  61
Like 251  0  1099

Unbox Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Unbox Top 1 ads got 251 likes. Unbox uses a sentence with the finishing touch title: “Build Your Man Cave or Gaming Room With These Gadgets! - UNBOX PH”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Unbox shared 113 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Unbox should continue to optimize the ad content.

3.Unbox Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-10-2020-06-20  2018-12-02-2020-06-20  2020-06-07-2020-06-17
Landing Page Link  https://www.unbox.ph/editorials/build-your-man-cave-or-gaming-room-with-these-gadgets/  https://pinbox3000.com/collections/all   https://www.unbox.ph/editorials/reviews/huawei-nova-7-se-5g-unboxing-quick-review-bringing-5g-to-the-mid-range/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Unbox are successful.

Unbox Creative Analysis: 

Unbox placed a Image ad in 2020-06-10-2020-06-20, and got 251 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Unbox Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  United States  Philippines
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Unbox has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Unbox Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2018-12-02-2020-06-20  2020-06-07-2020-06-17
During  11 days  567 days 11 days 
Like  251  0  1099
Share  84  0  250
Comment  11  0  109

Advertising effectiveness is a direct manifestation of advertising. Unbox ‘s Top 1 ad received 251 likes, 84 shares, 11 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Unbox, helping Unbox to grasp the ad data more clearly.