Top Ads on Unacademy

Unacademy Background Introduction:

Unacademy is India’s largest learning platform. We believe in making high-quality educational videos available for free for everyone.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Unacademy has been advertising and marketing on Facebook for many years. And Unacademy has placed 1136 of ads on the Facebook platform in the last month. In the past few years,Unacademy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Unacademy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Unacademy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Unacademy.

BigSpy

1.Unacademy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Unacademy  Unacademy  Unacademy
Page Categories  Education Website  Education Website  Education Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Unacademy Marketing Objectives Analysis: 

Unacademy has been operating in Education Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Unacademy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Unacademy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  देखिए Free Live Class  Watch his Free Live Classes now! Free Test Series to evaluate your preparation for UPSC CSE Prelims 2020 
Ad Copy Text  -  Get ready for NDA/ Airforce X & Y/ Navy with Top Educator Mayank Chaturvedi on Unacademy.  Prepare for UPSC CSE with the free Unacademy UPSC Championship Test Series between 29th March and 24...
Link Description  Prepare live from Top Educators with comprehensive, structured and crash courses along with practice section for Railway Exams on Unacademy Plus.  N/A  N/A
Website Link  unacademy.com  unacademy.com  unacademy.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 165  89  224
Like 13963  1532  29439

Unacademy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Unacademy Top 1 ads got 13963 likes. Unacademy uses a sentence with the finishing touch title: “देखिए Free Live Class”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Unacademy shared 165 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Unacademy should continue to optimize the ad content.

3.Unacademy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-04-01-2020-06-19  2020-03-23-2020-06-19  2020-03-23-2020-06-19
Landing Page Link  https://unacademy.com/goal/railway-exams/QJEJG?utm_source=facebook&utm_medium=cpc&utm_campaign=Special-Class_All-Categories_Web&utm_content=Railways_Special-Class_Features_SI_Vernacular+-+Copy&fbclid=IwAR26l5bCY-Qbj9aZzJuVuP5E73w364PGQ1SXiokeg2JSn_J271zAUp9kXd8  https://unacademy.com/@jaihoinstitutemayanksir   https://unacademy.com/test-series/unacademy-upsc-championship-all-india-mock-for-prelims-2020/7NHZRNNA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Unacademy are successful.

Unacademy Creative Analysis: 

Unacademy placed a Image ad in 2020-04-01-2020-06-19, and got 13963 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Unacademy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  N/A  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Unacademy has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Unacademy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-06-19  2020-03-23-2020-06-19  2020-03-23-2020-06-19
During  80 days  89 days 89 days 
Like  13963  1532  29439
Share  95  2  354
Comment  298  14  497

Advertising effectiveness is a direct manifestation of advertising. Unacademy ‘s Top 1 ad received 13963 likes, 95 shares, 298 comments in just 80 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Unacademy, helping Unacademy to grasp the ad data more clearly.