Top Ads on Umami

Umami Background Introduction:

UMAMI Japanese food and garden ВКУСЪТ E УСЕЩАНЕ!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Umami has been advertising and marketing on Facebook for many years. And Umami has placed 98 of ads on the Facebook platform in the last month. In the past few years,Umami has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Umami on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Umami. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Umami.

BigSpy

1.Umami Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Umami  Umami  Umami
Page Categories  Asian Fusion Restaurant  Japanese Restaurant  Japanese Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Umami Marketing Objectives Analysis: 

Umami has been operating in Asian Fusion Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Umami best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Umami Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos de la publication de Umami Sushi  Umami Поръчайте бързо и лесно онлайн  
Ad Copy Text  VIDA SANA-ALIMENTO SALUDABLE,,,,,OFRECEMOS AGEDASHI TOFU o Fritura de TOFU, ENCURTIDO DE KION, vari...  -  За нас приготвянето на суши е изкуство, в което влагаме...
Link Description  N/A  N/A  За нас приготвянето на суши е изкуство, в което влагаме креативност, много вкус и внимание! Разгледайте всичките ни авторски предложения:
Website Link  www.facebook.com  umami.bg  umami.bg
CTA  WHATSAPP_MESSAGE  SEE_MENU  SEE_MENU
Text Word Count 207  313  292
Like 24  28  28

Umami Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Umami Top 1 ads got 24 likes. Umami uses a sentence with the finishing touch title: “Photos de la publication de Umami Sushi”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Umami shared 207 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WHATSAPP_MESSAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Umami should continue to optimize the ad content.

3.Umami Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-15-2020-06-17  2020-06-08-2020-06-16  2020-06-03-2020-06-09
Landing Page Link  https://www.facebook.com/UmamiPeruvianJapaneseFood/?refid=7&_ft_=adid.6200162712784:qid.6839432488615199425:mf_story_key.3008806114211335678:is_sponsored.1:ei.AI@AQLrJi0RCtkZ3ZlSu0VCBAyo1fG6Ayvguo_6OgC7ZfqKaRBjvMJpbcQjdmZIrohnO21JoexpfayFAuVMCI5mpJJe:top_level_post_id.3179230528823790:content_owner_id_new.2065782890168565:call_to_action_type.WHATSAPP_MESSAGE:page_id.2065782890168565:src.22:photo_attachments_list.%5B3179212325492277,3179212792158897,3179213178825525,3179213505492159%5D:photo_id.3179212325492277:story_location.5:story_attachment_style.album:view_time.1592429468:filter.h_nor:tds_flgs.3:actrs.2065782890168565:page_insights.%7B%222065782890168565%22:%7B%22page_id%22:2065782890168565,%22page_id_type%22:%22page%22,%22actor_id%22:2065782890168565,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592236579,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3179230528823790%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:2065782890168565,%22page_id%22:2065782890168565,%22post_id%22:3179230528823790,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://umami.bg/bg/menu/umami_meals   https://umami.bg/bg/menu/umami_sushi

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Umami are successful.

Umami Creative Analysis: 

Umami placed a Image ad in 2020-06-15-2020-06-17, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Umami Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Bulgaria  Bulgaria
Language  Spanish  N/A  Bulgarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Umami has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Umami Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-06-08-2020-06-16  2020-06-03-2020-06-09
During  3 days  9 days 7 days 
Like  24  28  28
Share  1  1  1
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Umami ‘s Top 1 ad received 24 likes, 1 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Umami, helping Umami to grasp the ad data more clearly.